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~person:"Aiello, Gaetano"
~person:"Diehl, Sandra"
~person:"Dwivedi, Yogesh Kumar"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Customer satisfaction"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
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Customer satisfaction
Internationales Marketing
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Werbung
brand personality
Consumer behaviour
343
Brand management
76
Markenführung
76
Beziehungsmarketing
70
Relationship marketing
70
Brand image
59
Markenimage
59
Advertising effects
52
Werbewirkung
52
Internet marketing
44
Online-Marketing
44
Online-Handel
41
Brand
40
Social Web
36
Social web
36
Advertising
33
Kundenzufriedenheit
31
Einzelhandel
26
Retail trade
26
Viral marketing
26
Virales Marketing
26
Innovation adoption
24
Innovationsakzeptanz
24
Marketing management
24
Marketingmanagement
24
Emotion
23
Electronic Commerce
20
Dienstleistungsqualität
19
Service quality
19
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E-commerce
17
Kulturelle Identität
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Welt
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World
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27
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27
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12
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English
344
German
11
Author
All
Aiello, Gaetano
Diehl, Sandra
Dwivedi, Yogesh Kumar
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
117
Belk, Russell W.
111
Mattila, Anna S.
99
Grunert, Klaus G.
92
Huber, Frank
92
Bauer, Hans H.
88
Phau, Ian
86
Gierl, Heribert
83
Lusk, Jayson L.
83
Herrmann, Andreas
79
Sheth, Jagdish N.
79
Wiedmann, Klaus-Peter
77
Usman, Osly
76
Khare, Arpita
71
Grewal, Dhruv
69
Septianto, Felix
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
67
Ko, Eunju
66
Wansink, Brian
66
Agarwal, Sumit
65
Foxall, Gordon R.
64
Paul, Justin
64
Stavins, Joanna
63
Chintagunta, Pradeep K.
61
Jang, Soocheong
58
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
55
Walsh, Gianfranco
54
Warlop, Luk
54
Krishna, Aradhna
52
Hollebeek, Linda D.
51
Rajagopal
51
Thøgersen, John
51
Gröppel-Klein, Andrea
50
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Erasmus Research Institute of Management
3
Econometrisch Instituut <Rotterdam>
1
IGI Global
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
51
Journal of retailing and consumer services
24
International journal of advertising : the quarterly review of marketing communications
10
ERIM report series research in management
8
Journal of retailing
8
International journal of Indian culture and business management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of promotion management : innovations in planning and applied research
7
European journal of marketing : EJM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Psychology & marketing
6
The marketing review
6
Journal of marketing communications
5
The journal of brand management : an international journal
5
Cogent business & management
4
Information systems management
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of product & brand management
4
International journal of consumer studies
3
Marketing letters : a journal of research in marketing
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic government : EG; an international journal
2
International advertising and communication : current insights and empirical findings
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
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ECONIS (ZBW)
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11
Examining the role of consumer motivations to use voice assistants for
fashion
shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
12
Why
fashion
brands enter the metaverse : exploring the motivations of fast
fashion
and luxury
fashion
brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
13
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
14
An international perspective on luxury
brand
and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
15
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
16
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
17
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
18
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
19
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408099
Saved in:
20
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010408205
Saved in:
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