Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Albrecht, Marcus"
~person:"Bauer, Hans H."
~person:"Guzman, Francisco"
~person:"Langner, Tobias"
~person:"Sattler, Henrik"
~source:"econis"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"Schätzung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand morphing across Wal-Mart...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Markenimage
Marketing management
Schätzung
Markenführung
57
Brand management
56
Brand image
52
Consumer behaviour
36
Konsumentenverhalten
36
Brand
29
Markenartikel
29
Beziehungsmarketing
16
Relationship marketing
16
Deutschland
12
Germany
12
Werbewirkung
11
Brand equity
7
Social Web
7
Social web
7
Theorie
7
Theory
7
Online-Marketing
6
Personality psychology
6
Persönlichkeitspsychologie
6
Brand loyalty
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Designation of origin
5
Einzelhandel
5
Emotion
5
Erfolgsfaktor
5
Herkunftsbezeichnung
5
Internet marketing
5
Retail trade
5
Success factor
5
Brand love
4
Celebrity endorsement
4
Celebrity-Werbung
4
Estimation
4
Experiment
4
Handelsmarke
4
Markentreue
4
more ...
less ...
Online availability
All
Undetermined
35
Free
1
Type of publication
All
Article
52
Book / Working Paper
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Thesis
Article in journal
52
Graue Literatur
11
Non-commercial literature
11
Arbeitspapier
10
Aufsatz im Buch
10
Book section
10
Working Paper
10
Hochschulschrift
7
Lehrbuch
3
Aufsatzsammlung
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Reprint
1
Sammelwerk
1
Textbook
1
more ...
less ...
Language
All
English
39
German
18
Author
All
Albrecht, Marcus
Bauer, Hans H.
Guzman, Francisco
Langner, Tobias
Sattler, Henrik
Melewar, T. C.
36
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
27
Phau, Ian
25
Romaniuk, Jenni
23
Han, Heesup
22
Foroudi, Pantea
21
Ko, Eunju
21
Japutra, Arnold
20
Gierl, Heribert
19
Pelsmacker, Patrick de
19
Christodoulides, George
18
Gupta, Suraksha
18
Keller, Kevin Lane
18
Merrilees, Bill
18
Burmann, Christoph
17
Fetscherin, Marc
17
Paul, Justin
17
Sarkar, Abhigyan
17
Dens, Nathalie
16
Ekinci, Yuksel
16
Gil Saura, Irene
16
Khan, Imran
16
King, Ceridwyn
16
Rahman, Zillur
16
Sreejesh, S.
16
Veloutsou, Cleopatra
16
Esch, Franz-Rudolf
15
Wong, IpKin Anthony
15
De Chernatony, Leslie
14
Kumar, Vikas
14
Pike, Steven
14
Šerić, Maja
14
O'Cass, Aron
13
Pitt, Leyland F.
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
The journal of product & brand management
9
Journal of business research : JBR
6
Marketing : ZFP ; journal of research and management
4
Die Betriebswirtschaft : DBW
3
Marketing letters : a journal of research in marketing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
The journal of brand management : an international journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business economics : JBE
2
Psychology & marketing
2
Schmalenbach business review : sbr
2
The journal of consumer marketing
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
European journal of marketing : EJM
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Gabler-Edition Wissenschaft / Leasing-Studien
1
Handelsforschung
1
International marketing review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Management von Forschung, Entwicklung und Innovation
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
57
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
2
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
3
Brand image and fan loyality in professional team sport : a refined model and empirical assessment
Bauer, Hans H.
;
Stokburger-Sauer, Nicola E.
;
Exler, Stefanie
- In:
Journal of sport management : the official journal of …
22
(
2008
)
2
,
pp. 205-226
Persistent link: https://www.econbiz.de/10003744740
Saved in:
4
Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco
;
Paswan, Audesh K.
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 71-86
Persistent link: https://www.econbiz.de/10003889918
Saved in:
5
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
6
Image feedback effects of brand extensions : evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003703917
Saved in:
7
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
8
Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
Saved in:
9
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
10
Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.
;
Dadzie, Charlene
;
Davari, Arezoo
; …
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
