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The principles of Islamic marketing
Alserhan, Baker Ahmad - 2015 - Second Edition
Persistent link: https://www.econbiz.de/10011378369
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The principles of Islamic marketing
Alserhan, Baker Ahmad - 2011
Persistent link: https://www.econbiz.de/10009233663
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The sustainability pyramid : a hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for marketing theory, practice...
Lim, Weng Marc - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 142-150
Persistent link: https://www.econbiz.de/10013256367
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Strategic Islamic Marketing : A Roadmap for Engaging Muslim Consumers
Alserhan, Baker Ahmad (ed.); Ramadani, Veland (ed.);  … - 2022
An Introduction to Strategic Islamic Marketing -- Halal Industry: Threats and Barriers -- Halal Industry: Threats and … Barriers -- Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications … -- Developing an Islamic Corporate Culture -- Small and Medium Enterprises and Strategic Marketing in an Emerging Muslim Country …
Persistent link: https://www.econbiz.de/10013270890
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
Bhattacharyya, Jishnu (ed.); Dash, Manoj Kumar (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10013176532
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The principles of Islamic marketing
Alserhan, Baker Ahmad - 2016 - 2nd ed.
pt. 1. Understanding Islamic marketing -- pt. 2. The Islamic marketing mix -- pt. 3. Issues in Islamic marketing. …
Persistent link: https://www.econbiz.de/10013183216
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Demystifying neuromarketing
Lim, Weng Marc - In: Journal of business research : JBR 91 (2018), pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
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Toward a theory of behavioral control
Lim, Weng Marc; Weissmann, Marc Arul - In: Journal of strategic marketing 31 (2023) 1, pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
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Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna; Lim, Weng Marc; Kumar, Anil; Kumar, Satish - In: Psychology & marketing 40 (2023) 12, pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
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Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc; Rasul, Tareq - In: Journal of business research : JBR 148 (2022), pp. 325-342
Persistent link: https://www.econbiz.de/10013325487