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Ambler, Tim
Roberts, John
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MSI reports : working paper series
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2
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The marketing : accounting interface
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Assessing marketing performance : don't settle for a silver metric
Ambler, Tim
;
Roberts, John H.
- In:
The marketing : accounting interface
,
(pp. 73-89)
.
2016
Persistent link: https://www.econbiz.de/10011442573
Saved in:
2
Beware the silver metric : marketing performance measurement has to be multidimensional ; report No. 06-113
Ambler, Tim
;
Roberts, John H.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 3-13
Persistent link: https://www.econbiz.de/10003393736
Saved in:
3
Response to Ambler and Roberts' " Beware the silver metric" : report No. 06-114
Peppers, Don
;
Rogers, Martha
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 15-18
Persistent link: https://www.econbiz.de/10003393765
Saved in:
4
A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim
;
Roberts, John H.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 19-21
Persistent link: https://www.econbiz.de/10003393768
Saved in:
5
Choosing marketing dashboard metrics
Ambler, Tim
;
Roberts, John
- In:
Business performance measurement : unifying theories …
,
(pp. 239-260)
.
2007
Persistent link: https://www.econbiz.de/10003593093
Saved in:
6
Assessing marketing performance : dont't settle for a silver metric
Ambler, Tim
;
Roberts, John H.
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 733-750
Persistent link: https://www.econbiz.de/10003768182
Saved in:
7
Assessing marketing performance: don't settle for a silver metric
Ambler, Tim
;
Roberts, John
- In:
Journal of marketing management : MM
24
(
2008
)
7
,
pp. 733-751
Persistent link: https://www.econbiz.de/10008416637
Saved in:
8
A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim
;
Roberts, John
;
Peppers, Don
;
Rogers, Martha
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 19-21
Persistent link: https://www.econbiz.de/10009893470
Saved in:
9
Beware the silver metric : marketing performance measurement has to be multidimensional ; report No. 06-113
Ambler, Tim
;
Roberts, John
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 3-13
Persistent link: https://www.econbiz.de/10009893472
Saved in:
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