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~person:"Armstrong, Gary"
~person:"Baker, Michael John"
~person:"Doyle, Peter"
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Marketing management
Marketing
145
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48
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12
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12
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12
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12
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11
Beziehungsmarketing
10
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32
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Armstrong, Gary
Baker, Michael John
Doyle, Peter
Weis, Hans Christian
Kotler, Philip
71
Kerin, Roger A.
23
Meffert, Heribert
23
Hartley, Steven W.
19
Keller, Kevin Lane
19
Bruhn, Manfred
18
Kirchgeorg, Manfred
18
Pepels, Werner
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
13
Piercy, Nigel
12
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12
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11
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10
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9
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9
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9
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9
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8
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8
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8
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8
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8
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8
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8
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7
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7
Helm, Roland
7
Hutt, Michael D.
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
Speh, Thomas W.
7
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6
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6
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6
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ECONIS (ZBW)
42
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1
The
marketing
manual
Baker, Michael John
-
Chartered Institute of Marketing
-
2017
-
First issued in hardback
Persistent link: https://www.econbiz.de/10011774499
Saved in:
2
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
3
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
4
The
marketing
book
Baker, Michael John
(
contributor
)
-
1994
-
3., rev. ed
Persistent link: https://www.econbiz.de/10000550885
Saved in:
5
Marketing
strategy and management
Baker, Michael J.
;
Baker, Michael John
-
1985
Persistent link: https://www.econbiz.de/10000559830
Saved in:
6
Analytical
marketing
management
Doyle, Peter
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000323891
Saved in:
7
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
2010
-
13. ed.
Persistent link: https://www.econbiz.de/10003776958
Saved in:
8
Marketing
Weis, Hans Christian
-
2009
-
15., verb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003823574
Saved in:
9
Grundlagen des
Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2007
-
4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003376374
Saved in:
10
Grundlagen des
Marketing
Kotler, Philip
;
Armstrong, Gary
;
Wong, Veronica
; …
-
2011
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008657112
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