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~person:"Arnould, Eric J."
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Esch, Franz-Rudolf"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Cultural identity"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Arnould, Eric J.
Belk, Russell W.
Diehl, Sandra
Esch, Franz-Rudolf
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
53
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19
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18
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16
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14
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13
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Consumer behavior analysis : (a) rational approach to consumer choice
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International advertising and communication : current insights and empirical findings
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Measuring and managing brands
3
Routledge companions in business, management and accounting
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SpringerLink / Bücher
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Beyond sustainability
2
Brand management ; Vol. 2
2
Consumer culture theory
2
Country of origin effect : looking back and moving forward
2
Cutting edge international research
2
Electronic retailing
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
The SAGE handbook of marketing theory
2
The why of consumption : contemporary perspectives on consumer motives, goals and desires
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond Hofstede : culture frameworks for global marketing and management
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : defining the field
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Critical marketing : issues in contemporary marketing
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ECONIS (ZBW)
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1
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
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2
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
3
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
4
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
5
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
6
Mensch und Marke - Neuromarketing als Zugang zur Erfassung der Wirkung von Marken
Esch, Franz-Rudolf
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 67-98)
.
2004
Persistent link: https://www.econbiz.de/10002516241
Saved in:
7
Zur "Rationalität" der Urteilsbildung : Ankerheuristiken zur Vereinfachung der Beurteilung von Markenallianzen
Esch, Franz-Rudolf
;
Redler, Jörn
;
Langner, Tobias
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 145-173)
.
2005
Persistent link: https://www.econbiz.de/10003289254
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8
Lebenslange Markenbindung
Gröppel-Klein, Andrea
- In:
Wie lassen sich Marken im demographischen Wandel …
,
(pp. 59-72)
.
2008
Persistent link: https://www.econbiz.de/10003748943
Saved in:
9
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
10
Brand
worlds : a guide to creating holistic worlds of
brand
experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
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