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~person:"Bagozzi, Richard P."
~person:"Belk, Russell W."
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Consumer behaviour
177
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Bagozzi, Richard P.
Belk, Russell W.
Han, Heesup
120
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102
Grunert, Klaus G.
100
Mattila, Anna S.
97
Bauer, Hans H.
90
Phau, Ian
88
Sutter, Matthias
87
Lusk, Jayson L.
85
Gierl, Heribert
83
Wiedmann, Klaus-Peter
82
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81
Sheth, Jagdish N.
79
Usman, Osly
77
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75
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73
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72
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71
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69
Ko, Eunju
69
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67
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67
Septianto, Felix
67
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66
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66
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65
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64
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62
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59
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58
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58
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57
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57
Laroche, Michel
57
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56
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55
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55
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55
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Research in consumer behavior
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Routledge companions in business, management and accounting
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Journal of retailing
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Journal of retailing and consumer services
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2
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Marketing letters : a journal of research in marketing
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2
The SAGE handbook of marketing theory
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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AMA educators' proceedings
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Cogent business & management
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Cross-cultural and critical perspectives on brands
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Digital marketing : global strategies from the world's leading experts
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ECONIS (ZBW)
180
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1
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana
;
Belk, Russell W.
;
Gressel, Justin
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
Saved in:
2
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
3
Brand
hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
4
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
5
The revenge of the consumer! : how
brand
moral violations lead to consumer anti-
brand
activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
6
Love, desire, and identity : a conditional integration theory of the love of things
Ahuvia, Aaron C.
;
Batra, Rajeev
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 342-357)
.
2009
Persistent link: https://www.econbiz.de/10003915638
Saved in:
7
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 358-375)
.
2009
Persistent link: https://www.econbiz.de/10003915640
Saved in:
8
Psychometric vs. C-OAR-SE measures of
brand
love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
9
Global brands in the United States : how consumer ethnicity mediates the global
brand
effect
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Bagozzi, …
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 81-106
Persistent link: https://www.econbiz.de/10008658032
Saved in:
10
Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel
;
Bagozzi, Richard P.
;
Birk, Matthias M.
-
2005
Persistent link: https://www.econbiz.de/10003278373
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