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~person:"Bagozzi, Richard P."
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Bagozzi, Richard P.
Bruhn, Manfred
286
Huber, Frank
185
Wiedmann, Klaus-Peter
177
Pepels, Werner
174
Kotler, Philip
170
Homburg, Christian
168
Meffert, Heribert
159
Bauer, Hans H.
156
Han, Heesup
130
Belk, Russell W.
118
Herrmann, Andreas
113
Sheth, Jagdish N.
113
Mattila, Anna S.
105
Diller, Hermann
104
Grunert, Klaus G.
101
Phau, Ian
101
Esch, Franz-Rudolf
94
Tomczak, Torsten
91
Belz, Christian
89
Foxall, Gordon R.
86
Gierl, Heribert
86
Lusk, Jayson L.
85
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85
Khare, Arpita
80
Ahlert, Dieter
77
Usman, Osly
76
Grewal, Dhruv
75
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74
Walsh, Gianfranco
74
Dwivedi, Yogesh Kumar
73
Backhaus, Klaus
71
Septianto, Felix
70
Kreutzer, Ralf T.
69
Raffelhüschen, Bernd
69
Nayga, Rodolfo M.
68
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67
Kuß, Alfred
67
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67
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67
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Digital marketing : global strategies from the world's leading experts
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Legends in marketing
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Positive organizational scholarship : foundations of a new discipline
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ECONIS (ZBW)
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1
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
2
Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel
;
Bagozzi, Richard P.
;
Birk, Matthias M.
-
2005
Persistent link: https://www.econbiz.de/10004481601
Saved in:
3
Marketing management
Bagozzi, Richard P.
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004366904
Saved in:
4
Marketing-Management
Bagozzi, Richard P.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10004740246
Saved in:
5
Philosophical and radical thought in marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
;
Bagozzi, Richard P.
-
1987
Persistent link: https://www.econbiz.de/10000734976
Saved in:
6
Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel
;
Bagozzi, Richard P.
;
Birk, Matthias M.
-
2005
Persistent link: https://www.econbiz.de/10003278373
Saved in:
7
A sales force-specific theory-of-mind scale : tests of its validity by classical methods and functional magnetic resonance imaging
Dietvorst, Roeland C.
;
Verbeke, Willem J. M. I.
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 653-668
Persistent link: https://www.econbiz.de/10003896265
Saved in:
8
Love, desire, and identity : a conditional integration theory of the love of things
Ahuvia, Aaron C.
;
Batra, Rajeev
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 342-357)
.
2009
Persistent link: https://www.econbiz.de/10003915638
Saved in:
9
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 358-375)
.
2009
Persistent link: https://www.econbiz.de/10003915640
Saved in:
10
The role of emotions in goal-directed behaviour
Bagozzi, Richard P.
;
Baumgartner, Hans
;
Pieters, Rik
; …
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 36-58)
.
2005
Persistent link: https://www.econbiz.de/10003932973
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