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~person:"Bagozzi, Richard P."
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Consumer behaviour
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Bagozzi, Richard P.
Bruhn, Manfred
182
Huber, Frank
173
Esch, Franz-Rudolf
166
Burmann, Christoph
158
Homburg, Christian
148
Bauer, Hans H.
146
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132
Han, Heesup
128
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122
Belk, Russell W.
118
Mattila, Anna S.
107
Grunert, Klaus G.
101
Sheth, Jagdish N.
101
Gierl, Heribert
97
Kumar, V.
97
Baumgarth, Carsten
96
Phau, Ian
94
Verhoef, Peter C.
92
Melewar, T. C.
90
Meffert, Heribert
87
Lusk, Jayson L.
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Grewal, Dhruv
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Usman, Osly
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Ahlert, Dieter
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Loureiro, Sandra Maria Correia
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Tomczak, Torsten
76
Khare, Arpita
75
Foxall, Gordon R.
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Keller, Kevin Lane
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Dwivedi, Yogesh Kumar
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Thaichon, Park
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Paul, Justin
69
Septianto, Felix
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Walsh, Gianfranco
69
Bang, Nguyen
68
Hollebeek, Linda D.
68
Rajagopal
68
Swoboda, Bernhard
68
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Digital marketing : global strategies from the world's leading experts
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
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Positive organizational scholarship : foundations of a new discipline
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ECONIS (ZBW)
72
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1
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
2
The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of business research : JBR
95
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
Saved in:
3
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
4
Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
5
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
6
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
7
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
8
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
9
Global brands in the United States : how consumer ethnicity mediates the global brand effect
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Bagozzi, …
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 81-106
Persistent link: https://www.econbiz.de/10008658032
Saved in:
10
Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Strien, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
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