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Brand love : development and validation of a practical scale

Bagozzi, Richard P.; Batra, Rajeev; Ahuvia, Aaron - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10011653712

Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter

Ahuvia, Aaron; Bagozzi, Richard P.; Batra, Rajeev - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 235-243

Persistent link: https://www.econbiz.de/10010367203

How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use

Bagozzi, Richard P.; Khoshnevis, Mozhde - In: Journal of marketing theory and practice : JMTP 31 (2023) 4, pp. 383-402

Persistent link: https://www.econbiz.de/10014426267

Brand hate

Zarantonello, Lia; Romani, Simona; Grappi, Silvia; … - In: The journal of product & brand management 25 (2016) 1, pp. 11-25

Persistent link: https://www.econbiz.de/10011563009

A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities

Dholakia, Utpal M.; Bagozzi, Richard P.; Pearo, Lisa Klein - 2014

We investigate two key group-level determinants of virtual community participation - group norms and social identity - and consider their motivational antecedents and mediators. We also introduce a marketing-relevant typology to conceptualize virtual communities, based on the distinction between...

Persistent link: https://www.econbiz.de/10014072118

How Virtual Agents Influence Online User Behavior : An Experiment and Modelling Proposal Assessing Effects on Attitudes, Loyalty and Word-O-Mouth

Lambert de Diesbach, Pablo Brice - 2019

towards a platform, and of Emotional reactions, to Attitude towards a brand, and to WOL and Loyalty intentions. We propose a …, Attitude towards the platform (Functional and Hedonic), Attitude towards the brand, and Word-of-mouth intention. We proceeded … towards the website (Functional and Hedonic) and by Attitude towards the brand. The same mediation model is confirmed on two …

Persistent link: https://www.econbiz.de/10012869252

Global brands in the United States : how consumer ethnicity mediates the global brand effect

Dimofte, Claudiu V.; Johansson, Johny K.; Bagozzi, … - In: Journal of international marketing 18 (2010) 3, pp. 81-106

Persistent link: https://www.econbiz.de/10008658032

The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism

Romani, Simona; Grappi, Silvia; Zarantonello, Lia; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 658-672

Persistent link: https://www.econbiz.de/10011399855

The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences

Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell - In: Journal of business research : JBR 95 (2019), pp. 514-530

Persistent link: https://www.econbiz.de/10011980408

Brand coolness

Warren, Caleb; Batra, Rajeev; Loureiro, Sandra Maria Correia - In: Journal of marketing 83 (2019) 5, pp. 36-56

Persistent link: https://www.econbiz.de/10012176123

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