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~person:"Bagozzi, Richard P."
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Consumer behaviour
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Bagozzi, Richard P.
Han, Heesup
126
Belk, Russell W.
121
Bloom, Nicholas
109
Mattila, Anna S.
108
Phau, Ian
106
Davis, Steven J.
104
Grunert, Klaus G.
104
Gierl, Heribert
94
Weber, Michael
94
Huber, Frank
92
Kaiser, Harry M.
91
Lusk, Jayson L.
89
Eichberger, Jürgen
88
Bauer, Hans H.
85
Sheth, Jagdish N.
84
Foxall, Gordon R.
83
Herrmann, Andreas
83
Dwivedi, Yogesh Kumar
82
Khare, Arpita
79
Pelsmacker, Patrick de
79
Wiedmann, Klaus-Peter
79
Usman, Osly
78
Agarwal, Sumit
77
Eisend, Martin
77
Grewal, Dhruv
75
Nayga, Rodolfo M.
74
Septianto, Felix
74
Fairlie, Robert W.
72
Kelsey, David
70
Sutter, Matthias
70
Chintagunta, Pradeep K.
69
Loureiro, Sandra Maria Correia
69
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69
Aksoy, Cevat Giray
68
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68
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67
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66
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66
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64
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Positive organizational scholarship : foundations of a new discipline
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ECONIS (ZBW)
67
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1
Social consumer neuroscience : neurophysiological measures of
advertising
effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
2
Shared consumer needs across India and China : a path to global
advertising
of services?
Sadarangani, Pradip H.
;
Krishnamurthy, Anup
;
Bagozzi, …
- In:
Management international review : mir ; journal of …
57
(
2017
)
3
,
pp. 473-500
Persistent link: https://www.econbiz.de/10011708294
Saved in:
3
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
4
"Give me happiness" or "Take away my pain" : explaining consumer responses to prescription drug
advertising
Sumpradit, Nithima
;
Bagozzi, Richard P.
;
Ascione, Frank J.
- In:
Cogent business & management
2
(
2015
),
pp. 1-27
We examine how consumers react to direct-to-consumer
advertising
(DTCA) by investigating the role of goal compatibility …
Persistent link: https://www.econbiz.de/10012036751
Saved in:
5
Philosophical and radical thought in marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
;
Bagozzi, Richard P.
-
1987
Persistent link: https://www.econbiz.de/10000734976
Saved in:
6
Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel
;
Bagozzi, Richard P.
;
Birk, Matthias M.
-
2005
Persistent link: https://www.econbiz.de/10003278373
Saved in:
7
A sales force-specific theory-of-mind scale : tests of its validity by classical methods and functional magnetic resonance imaging
Dietvorst, Roeland C.
;
Verbeke, Willem J. M. I.
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 653-668
Persistent link: https://www.econbiz.de/10003896265
Saved in:
8
Love, desire, and identity : a conditional integration theory of the love of things
Ahuvia, Aaron C.
;
Batra, Rajeev
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 342-357)
.
2009
Persistent link: https://www.econbiz.de/10003915638
Saved in:
9
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 358-375)
.
2009
Persistent link: https://www.econbiz.de/10003915640
Saved in:
10
The role of emotions in goal-directed behaviour
Bagozzi, Richard P.
;
Baumgartner, Hans
;
Pieters, Rik
; …
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 36-58)
.
2005
Persistent link: https://www.econbiz.de/10003932973
Saved in:
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