//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bagozzi, Richard P."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How Much is Your Customer Wort...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
67
Konsumentenverhalten
67
Emotion
22
Brand management
12
Markenführung
12
Brand
9
Markenartikel
9
Brand image
8
Markenimage
8
Theorie
8
Theory
8
Beziehungsmarketing
7
Cognition
7
Ethics
7
Ethik
7
Kognition
7
Marketingmanagement
7
Personality psychology
7
Persönlichkeitspsychologie
7
Relationship marketing
7
Auslandsverlagerung
5
Business ethics
5
Decision
5
Entscheidung
5
Offshoring
5
Salespeople
5
Social Web
5
Social web
5
Unternehmensethik
5
Verkaufspersonal
5
Advertising
4
Market research
4
Marktforschung
4
Neuroscience
4
Neurowissenschaften
4
Social values
4
Soziale Werte
4
Werbung
4
Advertising effects
3
Corporate Social Responsibility
3
more ...
less ...
Online availability
All
Undetermined
20
Free
9
Type of publication
All
Article
59
Book / Working Paper
17
Type of publication (narrower categories)
All
Article in journal
48
Aufsatz in Zeitschrift
48
Aufsatz im Buch
10
Book section
10
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
74
German
1
Undetermined
1
Author
All
Bagozzi, Richard P.
Bruhn, Manfred
221
Homburg, Christian
202
Bauer, Hans H.
145
Huber, Frank
140
Kotler, Philip
135
Han, Heesup
132
Wiedmann, Klaus-Peter
130
Herrmann, Andreas
128
Sheth, Jagdish N.
127
Belk, Russell W.
119
Kumar, V.
119
Mattila, Anna S.
116
Phau, Ian
104
Grunert, Klaus G.
102
Meffert, Heribert
102
Verhoef, Peter C.
95
Gierl, Heribert
93
Grewal, Dhruv
91
Rajagopal
90
Lusk, Jayson L.
88
Foxall, Gordon R.
84
Khare, Arpita
83
Pepels, Werner
78
Skiera, Bernd
78
Dwivedi, Yogesh Kumar
77
Usman, Osly
77
Walsh, Gianfranco
76
Loureiro, Sandra Maria Correia
75
Tomczak, Torsten
74
Vrontis, Demetris
74
Thaichon, Park
72
Chintagunta, Pradeep K.
70
Krafft, Manfred
70
Laroche, Michel
70
Nayga, Rodolfo M.
70
Agarwal, Sumit
69
Hollebeek, Linda D.
69
Keller, Kevin Lane
69
Wansink, Brian
69
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
5
Psychology & marketing
4
Betriebswirtschaftliche Diskussionsbeiträge
2
Handbook of brand relationships
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of service research
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
Routledge companions in business, management and accounting
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
Digital marketing : global strategies from the world's leading experts
1
Educators' conference proceedings
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of world business : JWB
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Management decision : MD
1
Management information systems : mis quarterly
1
Management international review : MIR ; journal of international business
1
Management international review : mir ; journal of international business
1
Marketing : ZFP ; journal of research and management
1
Positive organizational scholarship : foundations of a new discipline
1
Report / Marketing Science Institute
1
Review of marketing research
1
Series / American Marketing Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
71
USB Cologne (EcoSocSci)
5
Showing
1
-
10
of
76
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing customer uncertainty in making service offshoring decisions
Lu, Lu
;
Gregory, Gary D.
;
Ngo, Liem Viet
;
Bagozzi, …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
Saved in:
2
Make it your own : how process valence and self-construal affect evaluation of self-made products
Atakan, Sukriye Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
Psychology & marketing
31
(
2014
)
6
,
pp. 451-468
Persistent link: https://www.econbiz.de/10010362498
Saved in:
3
Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
Saved in:
4
Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
;
Berg, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
Saved in:
5
Bringing relationships into consumer decision-making
Simpson, Jeffry A.
;
Griskevicius, Vladas
;
Rothman, …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 329-331
Persistent link: https://www.econbiz.de/10009580758
Saved in:
6
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
7
Marketing management
Bagozzi, Richard P.
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000634647
Saved in:
8
Marketing management
Bagozzi, Richard P.
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004366904
Saved in:
9
Marketing in the 80's : changes & challenges ; [papers given at the conference to be held in Chicago, Aug. 3 - 6, 1980]
Bagozzi, Richard P.
(
contributor
)
- In:
Educators' conference proceedings
1980
(
1980
)
Persistent link: https://www.econbiz.de/10004660581
Saved in:
10
Principles of marketing management
Bagozzi, Richard P.
-
1986
-
1. [Dr.]
Persistent link: https://www.econbiz.de/10004055950
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->