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~person:"Bagozzi, Richard P."
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Consumer behaviour
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Bagozzi, Richard P.
Esch, Franz-Rudolf
162
Burmann, Christoph
153
Huber, Frank
143
Belk, Russell W.
116
Han, Heesup
116
Bauer, Hans H.
113
Wiedmann, Klaus-Peter
102
Grunert, Klaus G.
101
Herrmann, Andreas
100
Mattila, Anna S.
100
Baumgarth, Carsten
95
Gierl, Heribert
93
Phau, Ian
92
Melewar, T. C.
86
Lusk, Jayson L.
85
Peitz, Martin
79
Sheth, Jagdish N.
79
Usman, Osly
78
Bruhn, Manfred
77
Loureiro, Sandra Maria Correia
75
Foxall, Gordon R.
73
Keller, Kevin Lane
73
Meffert, Heribert
71
Khare, Arpita
70
Waldfogel, Joel
70
Grewal, Dhruv
69
Septianto, Felix
69
Dwivedi, Yogesh Kumar
68
Wansink, Brian
68
Rajagopal
67
Nayga, Rodolfo M.
66
Verhoef, Peter C.
66
Paul, Justin
65
Pelsmacker, Patrick de
65
Stavins, Joanna
65
Agarwal, Sumit
64
Tomczak, Torsten
64
Ahlert, Dieter
62
Bang, Nguyen
62
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Journal of the Academy of Marketing Science
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Psychology & marketing
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Handbook of brand relationships
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Cogent business & management
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Digital marketing : global strategies from the world's leading experts
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of economic psychology : research in economic psychology and behavioral economics
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
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Management decision : MD
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Management information systems : mis quarterly
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Management international review : MIR ; journal of international business
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Management international review : mir ; journal of international business
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Positive organizational scholarship : foundations of a new discipline
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ECONIS (ZBW)
71
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1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of business research : JBR
95
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
Saved in:
3
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
4
Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
5
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
6
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
7
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
8
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
9
Global brands in the United States : how consumer ethnicity mediates the global brand effect
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Bagozzi, …
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 81-106
Persistent link: https://www.econbiz.de/10008658032
Saved in:
10
Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Strien, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
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