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The marketing manual
Baker, Michael John - Chartered Institute of Marketing - 2017 - First issued in hardback
Persistent link: https://www.econbiz.de/10011774499
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The marketing book
Baker, Michael John (contributor) - 1994 - 3., rev. ed
Persistent link: https://www.econbiz.de/10000550885
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Marketing strategy and management
Baker, Michael J.; Baker, Michael John - 1985
Persistent link: https://www.econbiz.de/10000559830
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Analytical marketing management
Doyle, Peter (contributor) - 1974
Persistent link: https://www.econbiz.de/10000323891
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Marketing
Weis, Hans Christian - 2009 - 15., verb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003823574
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Marketing department power and firm performance
Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing 79 (2015) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
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The marketing dilemma
Baker, Michael John - In: EuroMed journal of business 8 (2013) 2, pp. 104-116
Persistent link: https://www.econbiz.de/10010198171
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Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.; Morgan, Neil A.; Fornell, Claes - In: Journal of marketing 77 (2013) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
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Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter - 2008 - 2. ed., [updated and expanded]
Persistent link: https://www.econbiz.de/10003734216
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Valuing marketing's contribution
Doyle, Peter - 2008
Persistent link: https://www.econbiz.de/10003654959