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The marketing manual

Baker, Michael John - Chartered Institute of Marketing - 2017 - First issued in hardback

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The marketing book

Baker, Michael John (contributor) - 1994 - 3., rev. ed

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Analytical marketing management

Doyle, Peter (contributor) - 1974

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Marketing strategy and management

Baker, Michael J.; Baker, Michael John - 1985

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The marketing book

Baker, Michael John (ed.) - 2003 - 5th ed

Chapter 7. Business-to-business marketing: organizational buying behaviour, relationships and networksChapter 8 …. Marketing research; Chapter 9. Quantitative methods in marketing; Chapter 10. Market segmentation; Part Three: Managing the … Marketing Function; Chapter 11. Managing the marketing mix; Chapter 12. New product development; Chapter 13. Pricing; Chapter 14 …

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Marketing

Weis, Hans Christian - 2018 - 18., aktualisierte Auflage

Marketings. Vom "klassischen" Marketing bis hin zu Themen wie Online- und Mobile-Marketing, Big Data, Soziale Medien, Künstliche … Intelligenz, Suchmaschinen-optimierung, Affiliate Marketing, In-Game-Advertising, Data Mining, RFID-Technik und Multi-/ Omni …