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Baker, Michael John - 1990 - 2. ed

Persistent link: https://www.econbiz.de/10000806150

Marketing (as) rhetoric : paradigms, provocations, and perspectives

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Advertising and promotion : communicating brands

Hackley, Christopher E. - 2005

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Baker, Michael John (contributor) - 1995

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Macmillan dictionary of marketing & advertising

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Advertising and promotion : communicating brands

Hackley, Christopher E. - 2005 - Online-Ausg.

This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures

Persistent link: https://www.econbiz.de/10013207751