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~person:"Balaji, M. S."
~person:"Japutra, Arnold"
~subject:"Consumer behaviour"
~subject:"Vertrauen"
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Consumer behaviour
Vertrauen
Beziehungsmarketing
37
Relationship marketing
37
Konsumentenverhalten
29
Customer satisfaction
17
Kundenzufriedenheit
17
Dienstleistungsqualität
16
Service quality
16
Brand image
14
Brand management
14
Markenführung
14
Markenimage
14
Brand
9
Markenartikel
9
Beschwerdemanagement
5
Complaint management
5
Confidence
5
Einzelhandel
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Retail trade
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Satisfaction
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Lieferantenmanagement
4
Supplier relationship management
4
Trust
4
Arbeitszufriedenheit
3
Customer integration
3
Customer loyalty
3
India
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Indien
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Interaction quality
3
Job satisfaction
3
Kundenintegration
3
Personality psychology
3
Persönlichkeitspsychologie
3
Service failure
3
Viral marketing
3
Virales Marketing
3
Advertising effects
2
Arbeitsverhalten
2
Brand attachment
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30
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Balaji, M. S.
Japutra, Arnold
Han, Heesup
45
Huber, Frank
38
Hollebeek, Linda D.
33
Mattila, Anna S.
28
Loureiro, Sandra Maria Correia
27
Verhoef, Peter C.
26
Wiedmann, Klaus-Peter
26
Kumar, V.
24
Herrmann, Andreas
22
Bauer, Hans H.
21
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Homburg, Christian
18
Kenning, Peter
18
Svensson, Göran
18
Usman, Osly
17
Wangenheim, Florian von
17
Ahn, Jiseon
16
Gil Saura, Irene
16
Grewal, Dhruv
16
Quach, Sara
16
Swoboda, Bernhard
16
Gustafsson, Anders
15
Khan, Imran
15
Ko, Eunju
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Solomon, Michael R.
15
Veloutsou, Cleopatra
15
Wong, IpKin Anthony
15
Dwivedi, Yogesh Kumar
14
Evanschitzky, Heiner
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
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Journal of business research : JBR
9
Journal of strategic marketing
4
International journal of market research
2
Journal of retailing and consumer services
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia-Pacific journal of business administration
1
European journal of marketing
1
European journal of marketing : EJM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
1
The journal of services marketing
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The marketing review
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The service industries journal
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ECONIS (ZBW)
30
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1
Does relationship communication matter in B2C service relationships?
Balaji, M. S.
;
Roy, Sanjit
;
Khong Kok Wei
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 186-200
Persistent link: https://www.econbiz.de/10011487025
Saved in:
2
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
3
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
4
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Saved in:
5
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
6
How customers cope with service failure? : a study of brand reputation and customer satisfaction
Sengupta, Aditi Sarkar
;
Balaji, M. S.
;
Krishnan, Balaji C.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 665-674
Persistent link: https://www.econbiz.de/10010496157
Saved in:
7
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
8
Investing in customer loyalty : the moderating role of relational characteristics
Balaji, M. S.
- In:
Service business
9
(
2015
)
1
,
pp. 17-40
Persistent link: https://www.econbiz.de/10011296103
Saved in:
9
The impact of affective and cognitive app experiences on loyalty towards retailers
Molinillo, Sebastian
;
Navarro García, Antonio
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238382
Saved in:
10
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
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