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Customer e-complaining behaviours using social media
Balaji, M. S.; Jha, Subhash; Stafford, Marla Royne - In: The service industries journal 35 (2015) 11/12, pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
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Managing customer citizenship behavior : a relationship perspective
Balaji, M. S. - In: Journal of strategic marketing 22 (2014) 3, pp. 222-239
Persistent link: https://www.econbiz.de/10010384772
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The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon; Bang, … - In: The marketing review 14 (2014) 3, pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
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The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold; Keni, Keni; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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Exploring brand attachment, its determinats and outcomes
Japutra, Arnold; Ekinici, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 22 (2014) 7, pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
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Building strong service brands : the hierarchical relationship between brand equity dimensions
Balaji, M. S. - In: The IUP journal of brand management : IJBRM 8 (2011) 3, pp. 7-24
Persistent link: https://www.econbiz.de/10009405698
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Investing in customer loyalty : the moderating role of relational characteristics
Balaji, M. S. - In: Service business 9 (2015) 1, pp. 17-40
Persistent link: https://www.econbiz.de/10011296103
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How customers cope with service failure? : a study of brand reputation and customer satisfaction
Sengupta, Aditi Sarkar; Balaji, M. S.; Krishnan, Balaji C. - In: Journal of business research : JBR 68 (2015) 3, pp. 665-674
Persistent link: https://www.econbiz.de/10010496157
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The role of interactivity on customer engagement in mobile e-commerce applications
Utami, Ami Fitri; Irwan Adi Ekaputra; Japutra, Arnold; … - In: International journal of market research 64 (2022) 2, pp. 269-291
Persistent link: https://www.econbiz.de/10012872815