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~person:"Balaji, M. S."
~person:"Japutra, Arnold"
~subject:"Consumer behaviour"
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Virtuelle Stimuli für Kundente...
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Consumer behaviour
Beziehungsmarketing
36
Relationship marketing
36
Konsumentenverhalten
29
Customer satisfaction
17
Kundenzufriedenheit
17
Dienstleistungsqualität
16
Service quality
16
Brand image
14
Brand management
14
Markenführung
14
Markenimage
14
Brand
9
Markenartikel
9
Beschwerdemanagement
5
Complaint management
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Confidence
5
Einzelhandel
5
Retail trade
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Satisfaction
5
Vertrauen
5
Lieferantenmanagement
4
Supplier relationship management
4
Trust
4
Arbeitszufriedenheit
3
Customer loyalty
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India
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Indien
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Interaction quality
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Job satisfaction
3
Personality psychology
3
Persönlichkeitspsychologie
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Service failure
3
Viral marketing
3
Virales Marketing
3
Advertising effects
2
Arbeitsverhalten
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Brand attachment
2
Brand loyalty
2
Cognition
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29
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Balaji, M. S.
Japutra, Arnold
Han, Heesup
43
Huber, Frank
35
Hollebeek, Linda D.
32
Mattila, Anna S.
28
Loureiro, Sandra Maria Correia
26
Verhoef, Peter C.
26
Kumar, V.
24
Wiedmann, Klaus-Peter
24
Herrmann, Andreas
22
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Bauer, Hans H.
17
Homburg, Christian
17
Usman, Osly
17
Ahn, Jiseon
16
Swoboda, Bernhard
16
Wangenheim, Florian von
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Kenning, Peter
15
Khan, Imran
15
Ko, Eunju
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Quach, Sara
15
Solomon, Michael R.
15
Wong, IpKin Anthony
15
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
McDonald, Heath
14
Rahman, Zillur
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Aksoy, Lerzan
13
Blut, Markus
13
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Journal of business research : JBR
9
Journal of strategic marketing
4
International journal of market research
2
Journal of retailing and consumer services
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia-Pacific journal of business administration
1
European journal of marketing
1
European journal of marketing : EJM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
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The marketing review
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The service industries journal
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ECONIS (ZBW)
29
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1
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
2
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
3
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Saved in:
4
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
5
How customers cope with service failure? : a study of brand reputation and customer satisfaction
Sengupta, Aditi Sarkar
;
Balaji, M. S.
;
Krishnan, Balaji C.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 665-674
Persistent link: https://www.econbiz.de/10010496157
Saved in:
6
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
7
Investing in customer loyalty : the moderating role of relational characteristics
Balaji, M. S.
- In:
Service business
9
(
2015
)
1
,
pp. 17-40
Persistent link: https://www.econbiz.de/10011296103
Saved in:
8
The impact of affective and cognitive app experiences on loyalty towards retailers
Molinillo, Sebastian
;
Navarro García, Antonio
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238382
Saved in:
9
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
10
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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