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The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.; Wang, Wei-Yue - In: The journal of brand management : an international journal 23 (2016) 1, pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
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A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei; Balmer, John M. T. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
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The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.; Greyser, Stephen A.; Urde, Mats - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
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Monarchies as corporate brands
Balmer, John M. T.; Greyser, Stephen A.; Urde, Mats - 2006
Persistent link: https://www.econbiz.de/10003374067
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Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.; Liao, Mei-na; Wang, Wei-yue - In: Journal of general management 35 (2009/10) 4, pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
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An epiphany of three : corporate identity, corporate brand management, and corporate marketing
Balmer, John M. T. - In: Facets of corporate identity, communication, and reputation, (pp. 35-54). 2008
Persistent link: https://www.econbiz.de/10003690297
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Corporate brands with a heritage
Urde, Mats; Greyser, Stephen A.; Balmer, John M. T. - In: The journal of brand management : an international journal 15 (2007/08) 1, pp. 4-19
Persistent link: https://www.econbiz.de/10003541530
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The shared management and ownership of corporate brands : the case of Hilton
Balmer, John M. T.; Thomson, Irene - In: Journal of general management 34 (2008/09) 4, pp. 15-37
Persistent link: https://www.econbiz.de/10003855240
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Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T. - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
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The BP Deepwater Horizon débâcle and corporate brand exuberance
Balmer, John M. T. - In: The journal of brand management : an international journal 18 (2010/11) 2, pp. 97-104
Persistent link: https://www.econbiz.de/10009524439