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~person:"Balmer, John M. T."
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Brand management
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Balmer, John M. T.
Burmann, Christoph
161
Esch, Franz-Rudolf
130
Baumgarth, Carsten
88
Bruhn, Manfred
86
Meffert, Heribert
84
Hitt, Michael A.
80
Melewar, T. C.
76
Rugman, Alan M.
71
Huber, Frank
68
Ahlert, Dieter
66
Keller, Kevin Lane
62
Tomczak, Torsten
60
Hinterhuber, Hans H.
59
Müller-Stewens, Günter
58
Verbeke, Alain
58
Wiedmann, Klaus-Peter
58
Aaker, David A.
55
Foss, Nicolai J.
53
Vrontis, Demetris
52
Whittington, Richard
52
Keuper, Frank
50
Kraus, Sascha
50
Buckley, Peter J.
49
Teece, David J.
49
Henry, Craig
48
Becker, Wolfgang
46
De Chernatony, Leslie
45
Homburg, Christian
45
Grünig, Rudolf
43
Mintzberg, Henry
43
Horváth, Péter
42
Johnson, Gerry
42
Bang, Nguyen
40
Hunger, J. David
40
Matzler, Kurt
40
Wheelen, Thomas L.
40
Loureiro, Sandra Maria Correia
39
Andersen, Torben Juul
38
Barney, Jay B.
38
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The journal of brand management : an international journal
13
Working paper series / Bradford University School of Management
7
Corporate communications : an international journal
3
European journal of marketing : EJM
3
Foundations of corporate heritage
2
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Journal of business research : JBR
2
Journal of general management
2
Springer eBook Collection / Business and Management
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Brand culture
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Facets of corporate identity, communication, and reputation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Management decision : MD
1
Routledge interpretive marketing research
1
The journal of product & brand management
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
47
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1
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
2
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
3
The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
Saved in:
4
Monarchies as corporate brands
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
-
2006
Persistent link: https://www.econbiz.de/10003374067
Saved in:
5
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
Saved in:
6
An epiphany of three : corporate identity, corporate brand management, and corporate marketing
Balmer, John M. T.
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 35-54)
.
2008
Persistent link: https://www.econbiz.de/10003690297
Saved in:
7
Corporate brands with a heritage
Urde, Mats
;
Greyser, Stephen A.
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10003541530
Saved in:
8
The shared management and ownership of corporate brands : the case of Hilton
Balmer, John M. T.
;
Thomson, Irene
- In:
Journal of general management
34
(
2008/09
)
4
,
pp. 15-37
Persistent link: https://www.econbiz.de/10003855240
Saved in:
9
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
10
The BP Deepwater Horizon débâcle and corporate brand exuberance
Balmer, John M. T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 97-104
Persistent link: https://www.econbiz.de/10009524439
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