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~person:"Balmer, John M.T."
~person:"De Chernatony, Leslie"
~subject:"Brand attitude"
~subject:"Brand placement"
~subject:"Design"
~subject:"Marketingmanagement"
~subject:"Social web"
~subject:"United States"
~subject:"Werbung"
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Brand attitude
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Brand management
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Balmer, John M.T.
De Chernatony, Leslie
Keller, Kevin Lane
23
Melewar, T. C.
21
Loureiro, Sandra Maria Correia
19
Burmann, Christoph
18
Ko, Eunju
15
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14
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14
Dens, Nathalie
13
Balmer, John M. T.
12
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12
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12
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12
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11
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11
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11
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11
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10
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10
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3
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2
Brand management ; Vol. 4
1
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1
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ECONIS (ZBW)
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1
Design
, corporate brand
design
, and corporate heritage brand
design
: what are they? : what of them?
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
Saved in:
2
The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
3
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
4
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
5
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
6
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
7
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
8
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
9
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
Saved in:
10
Introduction: Special issue on advances in brand management
De Chernatony, Leslie
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
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