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~person:"Bang, Nguyen"
~person:"Guzman, Francisco"
~subject:"Markenführung"
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Value brands : cheap or trendy...
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Markenführung
Consumer behaviour
66
Konsumentenverhalten
66
Brand management
42
Brand image
37
Markenimage
37
Beziehungsmarketing
28
Relationship marketing
28
Brand
26
Markenartikel
26
Customer satisfaction
11
Kundenzufriedenheit
11
Einzelhandel
9
Retail trade
9
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Brand equity
6
Brand loyalty
6
Confidence
6
Customer integration
6
Kundenintegration
6
Vertrauen
6
Designation of origin
5
Gerechtigkeit
5
Herkunftsbezeichnung
5
Justice
5
Luxury goods
5
Luxusgüter
5
Markentreue
5
Marketing management
5
Marketingmanagement
5
Brand reputation
4
Corporate reputation
4
Dienstleistungsqualität
4
Firmenimage
4
Gastronomie
4
Reputation
4
Restaurant industry
4
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Undetermined
34
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Article
38
Book / Working Paper
4
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40
Aufsatz in Zeitschrift
40
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Language
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English
42
Author
All
Bang, Nguyen
Guzman, Francisco
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
33
Loureiro, Sandra Maria Correia
31
Burmann, Christoph
27
Ko, Eunju
26
Baumgarth, Carsten
25
De Chernatony, Leslie
24
Han, Heesup
23
Sarkar, Abhigyan
23
Esch, Franz-Rudolf
21
Fournier, Susan
21
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Khan, Imran
19
Dawes, John
18
Hollebeek, Linda D.
18
MacInnis, Deborah J.
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Christodoulides, George
17
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Fetscherin, Marc
16
Romaniuk, Jenni
16
Huber, Frank
15
Kapferer, Jean-Noël
15
Kunkel, Thilo
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Mogaji, Emmanuel
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
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Published in...
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The journal of product & brand management
10
Journal of business research : JBR
6
Asia-Pacific journal of business administration
3
European journal of marketing : EJM
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
The marketing review
2
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
International studies of management and organization
1
Journal of Product and Brand Management Ser.
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
42
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1
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10
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42
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date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
3
The impact of
brand
logo identification and
brand
logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
4
Consumer-based chain restaurant
brand
equity,
brand
reputation, and
brand
trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
5
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
6
The evolution of
brand
management thinking over the last 25 years as recorded in the Journal of product and
brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
7
Consumer
brand
relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
8
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
9
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
10
Determinants of
brand
resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
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