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Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan; Chen, Cheng-Hao Steve; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
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Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Luxury fashion branding
Phau, Ian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010384454
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Luxury fashion branding ; Pt. 1
Phau, Ian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010198012
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Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha; Phau, Ian - In: Journal of fashion marketing and management 14 (2010) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
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An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen; Choudhury, Musfiq Mannan; Melewar, T. C. - In: Journal of strategic marketing 23 (2015) 2, pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
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Idol attachment and human brand loyalty
Huang, Yu-an; Lin, Chad; Phau, Ian - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
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Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa; Phau, Ian - In: Journal of promotion management : JPM 20 (2014) 2, pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
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The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon; Bang, … - In: The marketing review 14 (2014) 3, pp. 245-264
Persistent link: https://www.econbiz.de/10011444907