//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bang, Nguyen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The influence of trust on repe...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
38
Markenführung
38
Consumer behaviour
35
Konsumentenverhalten
35
Brand image
25
Markenimage
25
Beziehungsmarketing
23
Relationship marketing
23
Brand
13
Markenartikel
13
Corporate reputation
11
Customer satisfaction
11
Firmenimage
11
Kundenzufriedenheit
11
Einzelhandel
8
Retail trade
8
Higher education institution
7
Hochschule
7
Brand architecture
6
Confidence
6
Markenarchitektur
6
Marketing management
6
Marketingmanagement
6
Social Web
6
Social web
6
Vertrauen
6
Dienstleistungsqualität
5
Place marketing
5
Reputation
5
Service quality
5
Standortmarketing
5
Brand reputation
4
Gerechtigkeit
4
Internet marketing
4
Justice
4
Online retailing
4
Online-Handel
4
Online-Marketing
4
Strategic management
4
Strategisches Management
4
more ...
less ...
Online availability
All
Undetermined
38
Free
1
Type of publication
All
Article
58
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
58
Aufsatz in Zeitschrift
58
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
62
Author
All
Bang, Nguyen
Bruhn, Manfred
164
Burmann, Christoph
159
Esch, Franz-Rudolf
151
Han, Heesup
130
Huber, Frank
126
Homburg, Christian
120
Nijkamp, Peter
99
Bauer, Hans H.
98
Pechlaner, Harald
96
Baumgarth, Carsten
95
Kumar, V.
91
Melewar, T. C.
87
Song, Haiyan
85
Fehr, Ernst
83
Meffert, Heribert
81
Herrmann, Andreas
78
Wiedmann, Klaus-Peter
78
Brida, Juan Gabriel
75
Law, Chun Hung Roberts
70
Ahlert, Dieter
69
Güth, Werner
68
Guiso, Luigi
67
Keller, Kevin Lane
66
Ockenfels, Axel
66
Phau, Ian
66
Verhoef, Peter C.
66
Smeral, Egon
65
Tomczak, Torsten
65
Li, Gang
63
Falk, Armin
60
Hall, Colin Michael
60
Asongu, Simplice
59
Hollebeek, Linda D.
59
McAleer, Michael
59
Tisdell, Clement A.
59
Kozak, Metin
58
Loureiro, Sandra Maria Correia
58
Scott, Noel
58
Bjørnskov, Christian
55
more ...
less ...
Published in...
All
The marketing review
6
International studies of management and organization
4
Journal of business research : JBR
4
Journal of strategic marketing
4
Asia-Pacific journal of business administration
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
Technological forecasting & social change : an international journal
2
The international journal of bank marketing : IJBM
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business process management journal
1
Corporate reputation review : an international journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information technology and management
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing : an international journal
1
The Routledge companion to contemporary brand management
1
The journal of asset management
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
62
Showing
1
-
10
of
62
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
2
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
3
It's just not fair : exploring the effects of firm customization on unfairness perceptions,
trust
and
loyalty
Bang, Nguyen
;
Klaus, Philipp
;
Simkin, Lyndon
- In:
The journal of services marketing
28
(
2014
)
6
,
pp. 484-497
Persistent link: https://www.econbiz.de/10010434595
Saved in:
4
Consumer-based chain restaurant brand equity, brand reputation, and brand
trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
5
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand
trust
, and brand
loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
6
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
7
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
8
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand
loyalty
in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
9
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
10
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->