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Consumer behaviour
41
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41
Brand management
38
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Brand image
25
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25
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18
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English
64
Author
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Bang, Nguyen
Esch, Franz-Rudolf
167
Burmann, Christoph
158
Huber, Frank
149
Bauer, Hans H.
124
Han, Heesup
117
Belk, Russell W.
116
Wiedmann, Klaus-Peter
107
Grunert, Klaus G.
101
Herrmann, Andreas
101
Mattila, Anna S.
101
Baumgarth, Carsten
95
Gierl, Heribert
94
Phau, Ian
93
Melewar, T. C.
86
Lusk, Jayson L.
85
Dwivedi, Yogesh Kumar
82
Sheth, Jagdish N.
81
Loureiro, Sandra Maria Correia
79
Usman, Osly
79
Bruhn, Manfred
77
Grewal, Dhruv
75
Keller, Kevin Lane
75
Pelsmacker, Patrick de
75
Foxall, Gordon R.
73
Meffert, Heribert
73
Septianto, Felix
72
Verhoef, Peter C.
72
Bagozzi, Richard P.
71
Khare, Arpita
71
Rajagopal
70
Wansink, Brian
69
Paul, Justin
68
Nayga, Rodolfo M.
66
Stavins, Joanna
65
Tomczak, Torsten
65
Agarwal, Sumit
64
Chintagunta, Pradeep K.
64
Ko, Eunju
64
Ahlert, Dieter
62
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The marketing review
6
International studies of management and organization
4
Journal of business research : JBR
4
Asia-Pacific journal of business administration
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
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2
Technological forecasting & social change : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business process management journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of service theory and practice : JSTP
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
The Routledge companion to contemporary brand management
1
The journal of asset management
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The journal of consumer marketing
1
The service industries journal
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ECONIS (ZBW)
64
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1
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
2
Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process : the case of online holidays ; evidence from United Kingdom (UK) consumers
Chen, Cheng-Hao
;
Bang, Nguyen
;
Klaus, Philipp
;
Wu, Meng-Shan
- In:
Journal of travel and tourism marketing
32
(
2015
)
7/8
,
pp. 953-970
Persistent link: https://www.econbiz.de/10011409846
Saved in:
3
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
4
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
5
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
6
Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
7
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
8
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
9
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
10
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
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