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El objetivo de este artículo es contribuir a la literatura al identificar las posibles combinaciones entre tres capacidades organizativas (orientación al mercado, procesos de conocimiento y gestión de la relación con el cliente) y analizar su interacción, cuyo resultado será la creación...
Persistent link: https://www.econbiz.de/10010565904
The aim of this paper is to contribute to the strategic management literature by identifying the possible combinations among three organizational capabilities (market orientation, knowledge processes and customer relationship management). We also analyze the possible interaction among them to...
Persistent link: https://www.econbiz.de/10010280537
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Persistent link: https://www.econbiz.de/10009355121
The aim of this paper is to contribute to the strategic management literature by identifying the possible combinations among three organizational capabilities (market orientation, knowledge processes and customer relationship management). We also analyze the possible interaction among them to...
Persistent link: https://www.econbiz.de/10009239999
Persistent link: https://www.econbiz.de/10008147128
The aim of this paper is to contribute to the strategic management literature by identifying the possible combinations among three organizational capabilities (market orientation, knowledge processes and customer relationship management). We also analyze the possible interaction among them to...
Persistent link: https://www.econbiz.de/10009958341