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~person:"Bauer, Hans H."
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Kenning, Peter"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schrader, Ulf"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
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Bauer, Hans H.
Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Kenning, Peter
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schrader, Ulf
Schramm-Klein, Hanna
Esch, Franz-Rudolf
18
Herrmann, Andreas
15
Weinberg, Peter
14
Ahlert, Dieter
13
Bruhn, Manfred
12
Grunert, Klaus G.
12
Spiller, Achim
12
Wiedmann, Klaus-Peter
12
Fournier, Susan
11
Scherhorn, Gerhard
11
Bagozzi, Richard P.
10
Diller, Hermann
10
Huber, Frank
10
Schröder, Hendrik
10
Terlutter, Ralf
10
Burmann, Christoph
9
Enneking, Ulrich
9
Hill, Ronald Paul
9
King, Stephen
9
Langner, Tobias
9
Maclaran, Pauline
9
Mohd Suki, Norazah
9
Reisch, Lucia A.
9
Schmitt, Bernd
9
Arnould, Eric J.
8
Hennigs, Nadine
8
Henninger, Claudia E.
8
Keller, Kevin Lane
8
Kirchgeorg, Manfred
8
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Consumer behavior analysis : (a) rational approach to consumer choice
4
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Handbook of developments in consumer behaviour
3
Routledge companions in business, management and accounting
3
SpringerLink / Bücher
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Beyond sustainability
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Cutting edge international research
2
Electronic retailing
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
2
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
The SAGE handbook of marketing theory
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Verbraucherforschung
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Betriebliches Umweltmanagement - nachhaltig und interdisziplinär : [Tagung vom 14. - 16. 3. 2001 an der Martin-Luther-Universität in Halle/Saale]
1
Brand management ; Vol. 4
1
Campus Forschung
1
Challenges and trends in modern banking
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Consumer-brand relationships : theory and practice
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
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ECONIS (ZBW)
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1
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
2
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
3
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
5
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
6
Lebenslange Markenbindung
Gröppel-Klein, Andrea
- In:
Wie lassen sich Marken im demographischen Wandel …
,
(pp. 59-72)
.
2008
Persistent link: https://www.econbiz.de/10003748943
Saved in:
7
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
Saved in:
8
Brand
worlds : a guide to creating holistic worlds of
brand
experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
9
Love actually? : measuring and exploring consumers'
brand
love
Heinrich, Daniel
;
Albrecht, Carmen-Maria
;
Bauer, Hans H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 137-150)
.
2012
Persistent link: https://www.econbiz.de/10009739833
Saved in:
10
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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