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Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.; Albrecht, C.-M.; Sauer, Nicola E. - 2005
Persistent link: https://www.econbiz.de/10003265368
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Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup; Koo, Bonhak; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
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Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika; Paul, Justin; Dhir, Sanjay; Taggar, Rashi - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
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A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo; Han, Heesup; Choo, Seung-woo - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
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Die Erfassung der Markentreue im Automobilmarkt mit loglinearen Modellen
Bauer, Hans H. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 23 (1994) 9, pp. 434-439
Persistent link: https://www.econbiz.de/10001169698
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Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H. - In: Automobilmarktforschung : Nutzenorientierung von …, (pp. 119-132). 1996
Persistent link: https://www.econbiz.de/10001293677
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Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad; Wang, Yan; Iqbal, Kashif; Han, Heesup - In: International journal of hospitality management 101 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
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Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz; Paul, Justin - In: Journal of business research : JBR 144 (2022), pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
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The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan; Paul, Justin; Koles, Bernadett - In: Journal of retailing and consumer services 66 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209656