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~person:"Bauer, Hans H."
~person:"Chaloupka, Frank J."
~person:"Han, Heesup"
~person:"Janssen, Maarten C. W."
~subject:"Brand image"
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Brand image
Consumer behaviour
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255
Customer satisfaction
59
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56
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Bauer, Hans H.
Chaloupka, Frank J.
Han, Heesup
Janssen, Maarten C. W.
Phau, Ian
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
26
Melewar, T. C.
20
Bang, Nguyen
19
Usman, Osly
19
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18
Japutra, Arnold
18
Keller, Kevin Lane
18
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17
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16
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14
Ekinci, Yuksel
14
Fetscherin, Marc
14
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14
Huber, Frank
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Sreejesh, S.
14
Veloutsou, Cleopatra
14
Paul, Justin
13
Rahman, Zillur
13
Romaniuk, Jenni
13
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13
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12
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12
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12
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12
Shimul, Anwar Sadat
12
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11
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11
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11
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11
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11
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11
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11
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Journal of travel and tourism marketing
7
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
International journal of hospitality management
4
Die Betriebswirtschaft : DBW
2
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2
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1
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1
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ECONIS (ZBW)
31
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1
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
2
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
3
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
4
Impact of corporate social responsibilities on customer responses and
brand
choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
5
Drivers of
brand
loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
6
Auswirkungen des Markennamenwechsels im Rahmen von Markenportfoliokonsolidierungen
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
- In:
Die Betriebswirtschaft : DBW
64
(
2004
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10001900678
Saved in:
7
Auswirkungen des Markennamenwechsels auf den Markenwert
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
-
2003
Persistent link: https://www.econbiz.de/10001875487
Saved in:
8
Determinanten der Einstellung und Kaufbereitschaft gegenüber Markenfälschungen : eine empirische Untersuchung am Beispiel symbolischer Produkte
Bauer, Hans H.
;
Exler, Stefanie
;
Schäfer, Jennifer
-
2008
Persistent link: https://www.econbiz.de/10003784508
Saved in:
9
Die Wirkung irrelevanter Attribute in der Markenkommunikation
Bauer, Hans H.
;
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10003461573
Saved in:
10
The relevance of irrelevance in
brand
communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
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