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~person:"Baumgarth, Carsten"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
21
Verbraucherverhalten
7
Brand management
6
Markenführung
6
Marketing theory
5
Marketingtheorie
5
Brand
3
Environmental consciousness
3
Frauen
3
Markenartikel
3
Umweltbewusstsein
3
Women
3
Advertising effects
2
B-to-B-Marketing
2
Branchenentwicklung
2
Brand image
2
Business-to-Business-Marketing
2
Business-to-business marketing
2
Cognition
2
Cultural identity
2
Erfolgsfaktor
2
Globalisierung
2
Kapitalismus
2
Kognition
2
Kulturelle Identität
2
Markenimage
2
Market research
2
Marktmechanismus
2
Product Placement
2
Product placement
2
Sector development
2
Success factor
2
Welt
2
Werbewirkung
2
World
2
brand attitude
2
need for cognition
2
Asia
1
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Book / Working Paper
11
Article
10
Type of publication (narrower categories)
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Aufsatzsammlung
Conference paper
Reprint
Article in journal
331
Aufsatz in Zeitschrift
331
Aufsatz im Buch
48
Book section
48
Collection of articles of several authors
33
Sammelwerk
33
Collection of articles written by one author
11
Sammlung
11
Graue Literatur
6
Lehrbuch
6
Non-commercial literature
6
Arbeitspapier
5
Konferenzschrift
5
Textbook
5
Working Paper
5
Mehrbändiges Werk
3
Multi-volume publication
3
Bibliografie enthalten
2
Bibliography included
2
Konferenzbeitrag
2
Bibliografie
1
Case study
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
Systematic review
1
Übersichtsarbeit
1
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Language
All
English
19
German
2
Author
All
Baumgarth, Carsten
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Keller, Kevin Lane
7
Herrmann, Andreas
6
Stobart, Jon
6
Bauer, Hans H.
5
Indrawati
5
Krafft, Manfred
5
Reisch, Lucia A.
5
Sheth, Jagdish N.
5
Warde, Alan
5
Aaker, Jennifer
4
Dixit, Saurabh Kumar
4
Elliott, Richard
4
Hill, Ronald Paul
4
Hippner, Hajo
4
Khosrowpour, Mehdi
4
Ritch, Elaine L.
4
Schmitt, Bernd
4
Singh, Nripendra
4
Tadajewski, Mark
4
Wiedmann, Klaus-Peter
4
Wilde, Klaus D.
4
Becker-Leifhold, Carolin
3
Burghartz, Pia Teresa
3
Cova, Bernard
3
Dewi, Miranti Kartika
3
Dobscha, Susan
3
Drolet, Aimee Leigh
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Esteban-Millat, Irene
3
Fournier, Susan
3
Gardetti, Miguel Angel
3
Gijón, Covadonga
3
Gitaharie, Beta Yulianita
3
Handayani, Dwini
3
Heuer, Mark
3
Hübner, Renate
3
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Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Routledge companions in business, management and accounting
3
The impact of theory on representations of the consumer and the marketing organisation
3
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
SpringerLink / Bücher
1
Theoretical and empirical perspectives in critical marketing studies
1
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Source
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ECONIS (ZBW)
Showing
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of
21
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date (oldest first)
1
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
2
Fresh perspectives on brands
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395599
Saved in:
3
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
5
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
6
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
7
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
8
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
9
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003611261
Saved in:
10
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 271-300)
.
2008
Persistent link: https://www.econbiz.de/10003674421
Saved in:
1
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3
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