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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 1987 - 3. ed
Persistent link: https://www.econbiz.de/10000724345
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Consumer behavior & marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.
Persistent link: https://www.econbiz.de/10003881387
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Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten - 2008 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2008 - 8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10003451556
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Consumer behaviour : a European outlook
Schiffman, Leon G.; Kanuk, Leslie Lazar; Hansen, Håvard - 2008 - 1 publ. in the UK
Persistent link: https://www.econbiz.de/10003571682
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2005 - 7. ed
Persistent link: https://www.econbiz.de/10001855752