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Die Kausalanalyse als Instrument der Marketingforschung : eine Bestandsaufnahme
Homburg, Christian - In: Journal of business economics : JBE 65 (1995) 10, pp. 1091-1108
Persistent link: https://www.econbiz.de/10001187177
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Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
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Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003965457
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Misresponse to reversed and negated items in surveys : a review
Weijters, Bert; Baumgartner, Hans - In: Journal of marketing research : JMR 49 (2012) 5, pp. 737-747
Persistent link: https://www.econbiz.de/10009659272
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The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert; Geuens, Maggie; Baumgartner, Hans - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
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Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Baumgartner, Hans; Weijters, Bert - In: Journal of retailing 88 (2012) 4, pp. 563-566
Persistent link: https://www.econbiz.de/10009719236
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Using item response theory to measure extreme response style in marketing research : a global investigation
Jong, Martijn G. de; Steenkamp, Jan-Benedict E. M.; … - In: Journal of marketing research : JMR 45 (2008) 1, pp. 104-115
Persistent link: https://www.econbiz.de/10003696876
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Dealing with common method variance in international marketing research
Baumgartner, Hans; Weijters, Bert - In: Journal of international marketing 29 (2021) 3, pp. 7-22
Persistent link: https://www.econbiz.de/10012608046