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Wine as luxury experience : a taxonomy of consumers based on best-worst scaling

Behrens, Stefan; Wiedmann, Klaus-Peter; Hennigs, Nadine - In: Luxury marketing : a challenge for theory and practice, (pp. 395-416). 2013

Persistent link: https://www.econbiz.de/10009667665

Consumer culture : literature review

Wiedmann, Klaus-Peter; Hennigs, Nadine; Behrens, Stefan; … - In: Consumption culture in Europe : insight into the …, (pp. 72-99). 2013

Persistent link: https://www.econbiz.de/10009720268

Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 705-715

Persistent link: https://www.econbiz.de/10010197484

Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: Journal of fashion marketing and management 17 (2013) 4, pp. 390-402

Persistent link: https://www.econbiz.de/10010198008

Creating multi-sensory experiences in luxury marketing

Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 6, pp. 60-68

Persistent link: https://www.econbiz.de/10010256431

The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption

Hennings, Nadine; Wiedmann, Klaus-Peter; Klarmann, … - In: International journal of retail & distribution management 43 (2015) 10/11, pp. 922-939

Persistent link: https://www.econbiz.de/10011505887

Produktbewertungen im Internet : eine empirische Studie zum Einfluss von Onlinerezensionen auf die Markenwahrnehmung und das Konsumentenverhalten

Wiedmann, Klaus-Peter; Behrens, Stefan; Materna, Jennifer - 2011

Persistent link: https://www.econbiz.de/10009125226

Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: The journal of brand management : an international journal 20 (2013) 8, pp. 705-715

Persistent link: https://www.econbiz.de/10010175320

The complexity of value in the luxury industry

Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: International Journal of Retail & Distribution Management 43 (2015) 10/11, pp. 922-939

Purpose – In an attempt to satisfy the rising demand for luxury in the era of the “democratisation of luxury” or the “luxurification of society” without threatening the uniqueness and exclusivity of luxury brands, a profound understanding of the luxury concept and its deeper values is...

Persistent link: https://www.econbiz.de/10014804550