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Behrens, Stefan
Wiedmann, Klaus-Peter
513
Walsh, Gianfranco
257
Hennigs, Nadine
69
Buxel, Holger
41
Raffée, Hans
38
Langner, Sascha
31
Buckler, Frank
24
Kilian, Thomas
24
Beatty, Sharon E.
23
Mitchell, Vincent-Wayne
23
Shiu, Edward
23
Hennig-Thurau, Thorsten
20
Hassan, Louise M.
19
Klee, Alexander
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Schaarschmidt, Mario
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Schulenburg, Johann-Matthias von der
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Frenzel, Tobias
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Schmidt, Steffen
17
Klarmann, Christiane
16
Bartikowski, Boris
15
Grote, Ulrike
15
Pankalla, Lars
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Blaufus, Kay
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Jung, Hans-Hermann
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Haase, Janina
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Reeh, Marc-Oliver
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Wiedmann, K.-P.
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Wüstefeld, Thomas
11
Ludewig, Dirk
10
Meissner, Sabine
10
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9
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The journal of brand management : an international journal
2
Consumption culture in Europe : insight into the beverage industry
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Luxury marketing : a challenge for theory and practice
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption
Hennings, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, …
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 922-939
Persistent link: https://www.econbiz.de/10011505887
Saved in:
2
Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 395-416)
.
2013
Persistent link: https://www.econbiz.de/10009667665
Saved in:
3
Produktbewertungen im Internet : eine empirische Studie zum Einfluss von Onlinerezensionen auf die Markenwahrnehmung und das Konsumentenverhalten
Wiedmann, Klaus-Peter
;
Behrens, Stefan
;
Materna, Jennifer
-
2011
Persistent link: https://www.econbiz.de/10009125226
Saved in:
4
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
5
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
6
Creating multi-sensory experiences in luxury marketing
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 60-68
Persistent link: https://www.econbiz.de/10010256431
Saved in:
7
Consumer culture : literature review
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Behrens, Stefan
; …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 72-99)
.
2013
Persistent link: https://www.econbiz.de/10009720268
Saved in:
8
Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2013
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010175320
Saved in:
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