//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Burmann, Christoph"
~person:"Fournier, Susan"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Market research"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 24 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Market research
Marktforschung
Mode
Consumer behaviour
109
Markenartikel
31
Brand
30
Brand management
29
Beziehungsmarketing
13
Relationship marketing
13
Verbraucherverhalten
12
Theorie
11
Theory
11
Marketing theory
10
Marketingtheorie
10
Russell W. Belk
10
Brand image
9
Markenimage
9
Einzelhandel
8
Luxury goods
8
Luxusgüter
8
Retail trade
8
Advertising effects
6
Cultural identity
6
Kulturelle Identität
6
Marketing management
6
Marketingmanagement
6
Online retailing
6
Online-Handel
6
Personality psychology
6
Persönlichkeitspsychologie
6
Welt
6
Werbewirkung
6
World
6
Bibliometrics
5
Bibliometrie
5
Germany
5
Social Web
5
Social web
5
more ...
less ...
Online availability
All
Undetermined
12
Free
1
Type of publication
All
Article
85
Book / Working Paper
36
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Collection of articles of several authors
Conference paper
Reprint
Article in journal
379
Aufsatz in Zeitschrift
379
Aufsatz im Buch
77
Sammelwerk
36
Arbeitspapier
16
Graue Literatur
16
Non-commercial literature
16
Working Paper
16
Collection of articles written by one author
12
Sammlung
12
Hochschulschrift
11
Thesis
11
Lehrbuch
7
Textbook
6
Konferenzbeitrag
4
Konferenzschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Case study
2
Fallstudie
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Company information
1
Firmeninformation
1
more ...
less ...
Language
All
English
101
German
21
French
1
Author
All
Belk, Russell W.
Burmann, Christoph
Fournier, Susan
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
45
Bauer, Hans H.
19
Esch, Franz-Rudolf
19
Gröppel-Klein, Andrea
19
Herrmann, Andreas
16
Spiller, Achim
16
Ahlert, Dieter
14
Choi, Tsan-Ming
14
Henninger, Claudia E.
14
Weinberg, Peter
14
Bettman, James R.
13
Grunert, Klaus G.
13
Wiedmann, Klaus-Peter
13
Bruhn, Manfred
12
Diehl, Sandra
12
Kenning, Peter
12
Bagozzi, Richard P.
11
Hill, Ronald Paul
11
Reisch, Lucia A.
11
Scherhorn, Gerhard
11
Schmitt, Bernd
11
Baumgarth, Carsten
10
Diller, Hermann
10
Holbrook, Morris B.
10
Schröder, Hendrik
10
Smyczek, Sławomir
10
Stobart, Jon
10
Terlutter, Ralf
10
Arnould, Eric J.
9
Enneking, Ulrich
9
Hansen, Ursula
9
Huber, Frank
9
Jacoby, Jacob
9
Kardes, Frank R.
9
Keller, Kevin Lane
9
Langner, Tobias
9
more ...
less ...
Institution
All
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Published in...
All
Legends in consumer behavior
11
Consumer behavior analysis : (a) rational approach to consumer choice
4
Journal of business research : JBR
4
Research in consumer behavior
4
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of fashion marketing and management
2
Marketing and multicultural diversity
2
Review of marketing research
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Analyzing the cultural diversity of consumers in the global marketplace
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Beyond sustainability
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic retailing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European journal of marketing : EJM
1
Handbook of Islamic marketing
1
Handbook of brand relationships
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
121
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
2
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
3
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
4
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
5
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
6
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
7
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
8
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
9
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
10
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->