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~person:"Belk, Russell W."
~person:"Burmann, Christoph"
~person:"Fournier, Susan"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
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Deutschland
Experiment
Konsumentenverhalten
Markenführung
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Consumer behaviour
552
Brand management
146
Brand
110
Markenartikel
110
Markenimage
101
Brand image
99
Beziehungsmarketing
75
Relationship marketing
75
Luxury goods
47
Luxusgüter
47
Einzelhandel
44
Retail trade
44
Emotion
41
Theorie
41
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41
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39
Verbraucherverhalten
39
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39
Online retailing
35
Online-Handel
35
Social Web
34
Social web
34
Online-Marketing
29
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28
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28
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28
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1
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Language
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English
530
German
57
French
1
Author
All
Belk, Russell W.
Burmann, Christoph
Fournier, Susan
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Han, Heesup
115
Mattila, Anna S.
97
Grunert, Klaus G.
92
Huber, Frank
88
Bauer, Hans H.
86
Lusk, Jayson L.
84
Gierl, Heribert
80
Herrmann, Andreas
79
Wiedmann, Klaus-Peter
77
Usman, Osly
76
Sheth, Jagdish N.
75
Dwivedi, Yogesh Kumar
69
Grewal, Dhruv
69
Khare, Arpita
69
Sutter, Matthias
68
Bagozzi, Richard P.
67
Septianto, Felix
67
Nayga, Rodolfo M.
66
Wansink, Brian
66
Paul, Justin
64
Ko, Eunju
63
Agarwal, Sumit
62
Stavins, Joanna
61
Jang, Soocheong
58
Chintagunta, Pradeep K.
56
Choi, Tsan-Ming
56
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Warlop, Luk
54
Walsh, Gianfranco
53
Krishna, Aradhna
52
Rajagopal
51
Thøgersen, John
51
Hollebeek, Linda D.
50
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Springer Fachmedien Wiesbaden
7
American Marketing Association
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer-Verlag GmbH
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
Universität St. Gallen / Forschungszentrum für Handelsmanagement
1
Universität St. Gallen / Institut für Marketing und Handel / Gottlieb Duttweiler Lehrstuhls für Internationales Handelsmanagement
1
Walter de Gruyter GmbH & Co. KG
1
William Davidson Institute <Ann Arbor, Mich.>
1
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Journal of business research : JBR
47
Journal of retailing and consumer services
21
Research in consumer behavior
18
Legends in consumer behavior
11
Journal of promotion management : JPM
10
Marketing theory
10
The international review of retail, distribution and consumer research
10
Journal of fashion marketing and management
9
The journal of brand management : an international journal
9
Marketing intelligence & planning
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Marketing : ZFP ; journal of research and management
7
Psychology & marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
6
European journal of marketing : EJM
5
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of retailing
5
SpringerLink / Bücher
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
Emerald insight
4
Innovatives Markenmanagement
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Research
4
Routledge companions in business, management and accounting
4
The journal of consumer marketing
4
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
4
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ECONIS (ZBW)
Showing
1
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
8
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
9
Subskriptionen und Abomodelle für den Schweizer Handel
Rudolph, Thomas
;
Bischof, Severin Friedrich
;
Schürch, Sven
-
2019
Persistent link: https://www.econbiz.de/10012125252
Saved in:
10
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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