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~person:"Belk, Russell W."
~person:"Burmann, Christoph"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~subject:"Luxury goods"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Deutschland
Experiment
Konsumentenverhalten
Kulturelle Identität
Luxury goods
Markenführung
Marktforschung
Mode
Consumer behaviour
435
Brand management
110
Brand image
77
Markenimage
77
Brand
74
Markenartikel
73
Beziehungsmarketing
55
Relationship marketing
55
Advertising effects
39
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39
Werbewirkung
39
Einzelhandel
38
Retail trade
38
Emotion
36
Online retailing
31
Online-Handel
31
Social Web
31
Social web
31
Advertising
27
Customer satisfaction
27
Kundenzufriedenheit
27
Werbung
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Internet marketing
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Online-Marketing
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Cultural identity
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Persönlichkeitspsychologie
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Dienstleistungsqualität
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Australien
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17
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Sammelwerk
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2
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1
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1
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1
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1
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Language
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English
423
German
32
French
1
Author
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Belk, Russell W.
Burmann, Christoph
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Han, Heesup
114
Mattila, Anna S.
98
Gierl, Heribert
78
Lusk, Jayson L.
76
Khare, Arpita
70
Herrmann, Andreas
66
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
64
Nayga, Rodolfo M.
62
Ko, Eunju
60
Septianto, Felix
60
Paul, Justin
59
Jang, Soocheong
58
Bagozzi, Richard P.
57
Choi, Tsan-Ming
53
Hollebeek, Linda D.
51
Walsh, Gianfranco
49
Wiedmann, Klaus-Peter
49
Diamantopoulos, Adamantios
45
Kim, Jungkeun
45
Sharma, Piyush
45
Rajagopal
42
Thaichon, Park
42
Bang, Nguyen
41
Ko, Yong Jae
40
Bauer, Hans H.
39
Das, Gopal
39
Grunert, Klaus G.
39
Vrontis, Demetris
39
Melewar, T. C.
38
Rahman, Zillur
38
Wagner, Udo
38
Guido, Gianluigi
37
Park, Jungkun
37
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Journal of business research : JBR
47
Journal of retailing and consumer services
21
Journal of promotion management : JPM
10
Marketing theory
10
The international review of retail, distribution and consumer research
10
Journal of fashion marketing and management
9
The journal of brand management : an international journal
9
Marketing intelligence & planning
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Marketing : ZFP ; journal of research and management
7
Psychology & marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
Research in consumer behavior
6
European journal of marketing : EJM
5
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of retailing
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The journal of consumer marketing
4
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
4
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail and distribution management
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
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ECONIS (ZBW)
Showing
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
8
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
9
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
10
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
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