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~person:"Belk, Russell W."
~person:"Burmann, Christoph"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~subject:"Luxury goods"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
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Deutschland
Experiment
Konsumentenverhalten
Kulturelle Identität
Luxury goods
Markenführung
Marktforschung
Mode
Consumer behaviour
534
Brand management
126
Markenimage
94
Brand image
92
Brand
84
Markenartikel
83
Beziehungsmarketing
63
Relationship marketing
63
Luxusgüter
47
Einzelhandel
44
Retail trade
44
Advertising effects
40
Werbewirkung
40
Emotion
39
Verbraucherverhalten
39
Theorie
38
Theory
38
Online retailing
35
Online-Handel
35
Social Web
33
Social web
33
Online-Marketing
29
Advertising
28
Internet marketing
28
Werbung
28
Customer satisfaction
27
Kundenzufriedenheit
27
Marketingmanagement
27
Marketing management
26
Cultural identity
25
Welt
25
World
25
Market research
24
Germany
23
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Undetermined
210
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42
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Article
438
Book / Working Paper
122
Type of publication (narrower categories)
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Article in journal
374
Aufsatz in Zeitschrift
374
Aufsatz im Buch
69
Book section
69
Collection of articles of several authors
34
Sammelwerk
34
Arbeitspapier
13
Graue Literatur
13
Non-commercial literature
13
Working Paper
13
Collection of articles written by one author
12
Sammlung
12
Aufsatzsammlung
11
Hochschulschrift
10
Thesis
10
Reprint
9
Lehrbuch
7
Textbook
6
Conference paper
4
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4
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3
Mehrbändiges Werk
3
Multi-volume publication
3
Case study
2
Fallstudie
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
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1
Firmeninformation
1
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Language
All
English
504
German
57
French
1
Author
All
Belk, Russell W.
Burmann, Christoph
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Han, Heesup
116
Mattila, Anna S.
99
Grunert, Klaus G.
92
Huber, Frank
88
Bauer, Hans H.
86
Lusk, Jayson L.
84
Gierl, Heribert
80
Herrmann, Andreas
79
Wiedmann, Klaus-Peter
77
Sheth, Jagdish N.
76
Usman, Osly
76
Khare, Arpita
70
Dwivedi, Yogesh Kumar
69
Grewal, Dhruv
69
Septianto, Felix
68
Sutter, Matthias
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Wansink, Brian
66
Agarwal, Sumit
65
Ko, Eunju
64
Paul, Justin
64
Stavins, Joanna
62
Jang, Soocheong
58
Chintagunta, Pradeep K.
56
Choi, Tsan-Ming
56
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Warlop, Luk
54
Walsh, Gianfranco
53
Krishna, Aradhna
52
Hollebeek, Linda D.
51
Rajagopal
51
Thøgersen, John
51
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Institution
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Springer Fachmedien Wiesbaden
7
American Marketing Association
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer-Verlag GmbH
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
Universität St. Gallen / Forschungszentrum für Handelsmanagement
1
Universität St. Gallen / Institut für Marketing und Handel / Gottlieb Duttweiler Lehrstuhls für Internationales Handelsmanagement
1
Walter de Gruyter GmbH & Co. KG
1
William Davidson Institute <Ann Arbor, Mich.>
1
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Published in...
All
Journal of business research : JBR
47
Journal of retailing and consumer services
21
Research in consumer behavior
18
Legends in consumer behavior
11
Journal of promotion management : JPM
10
Marketing theory
10
The international review of retail, distribution and consumer research
10
Journal of fashion marketing and management
9
The journal of brand management : an international journal
9
Marketing intelligence & planning
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Marketing : ZFP ; journal of research and management
7
Psychology & marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
6
European journal of marketing : EJM
5
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of retailing
5
SpringerLink / Bücher
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
Emerald insight
4
Innovatives Markenmanagement
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Research
4
Routledge companions in business, management and accounting
4
The journal of consumer marketing
4
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
4
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Source
All
ECONIS (ZBW)
Showing
1
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560
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
8
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
9
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
10
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana
;
Belk, Russell W.
;
Gressel, Justin
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
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