//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Fournier, Susan"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mohd Suki, Norazah"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 23 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marktforschung
Mode
Consumer behaviour
103
Brand management
18
Brand
17
Markenartikel
17
Advertising effects
14
Werbewirkung
14
Beziehungsmarketing
13
Relationship marketing
13
Theorie
11
Theory
11
Verbraucherverhalten
10
Brand image
9
Germany
9
Markenimage
9
Einzelhandel
8
Marketing theory
8
Marketingtheorie
8
Online retailing
8
Online-Handel
8
Retail trade
8
Social Web
8
Social web
8
Market research
6
Personality psychology
6
Persönlichkeitspsychologie
6
Werbung
6
Cultural identity
5
Estimation
5
Internet marketing
5
Kulturelle Identität
5
Marketing
5
Online-Marketing
5
Schätzung
5
Advertising
4
Cognition
4
Communication media
4
more ...
less ...
Online availability
All
Undetermined
13
Free
1
Type of publication
All
Article
90
Book / Working Paper
14
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Reprint
Article in journal
391
Aufsatz in Zeitschrift
391
Aufsatz im Buch
87
Collection of articles of several authors
36
Sammelwerk
36
Collection of articles written by one author
12
Sammlung
12
Graue Literatur
10
Non-commercial literature
10
Hochschulschrift
9
Thesis
9
Arbeitspapier
7
Lehrbuch
7
Textbook
7
Working Paper
7
Konferenzbeitrag
4
Konferenzschrift
4
Mehrbändiges Werk
3
Multi-volume publication
3
Case study
2
Fallstudie
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
88
German
16
French
1
Author
All
Belk, Russell W.
Diehl, Sandra
Fournier, Susan
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Mohd Suki, Norazah
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Bauer, Hans H.
19
Gröppel-Klein, Andrea
19
Esch, Franz-Rudolf
18
Herrmann, Andreas
14
Weinberg, Peter
14
Ahlert, Dieter
13
Henninger, Claudia E.
13
Grunert, Klaus G.
12
Spiller, Achim
12
Wiedmann, Klaus-Peter
12
Bruhn, Manfred
11
Choi, Tsan-Ming
11
Kenning, Peter
11
Scherhorn, Gerhard
11
Bagozzi, Richard P.
10
Diller, Hermann
10
Schröder, Hendrik
10
Terlutter, Ralf
10
Burmann, Christoph
9
Enneking, Ulrich
9
Hill, Ronald Paul
9
Huber, Frank
9
Langner, Tobias
9
Maclaran, Pauline
9
Reisch, Lucia A.
9
Schmitt, Bernd
9
Arnould, Eric J.
8
Hennigs, Nadine
8
Keller, Kevin Lane
8
Kirchgeorg, Manfred
8
Mogaji, Emmanuel
8
Schrader, Ulf
8
Silberer, Günter
8
more ...
less ...
Published in...
All
Consumer behavior analysis : (a) rational approach to consumer choice
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Electronic retailing
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Handbook of research on leveraging consumer psychology for effective customer engagement
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Premier reference source
2
The SAGE handbook of marketing theory
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond sustainability
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Contemporary issues in marketing management
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of Islamic marketing
1
Handbook of brand relationships
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
104
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
2
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
3
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
4
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
5
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
6
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
7
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
8
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
9
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
10
Brand
flings : when great
brand
relationships are not made at last
Alvarez, Claudio
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 74-96)
.
2012
Persistent link: https://www.econbiz.de/10009739836
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->