//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 27 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marketing
Marktforschung
Retail trade
Werbewirkung
Consumer behaviour
510
Brand management
121
Brand image
89
Markenimage
89
Brand
78
Markenartikel
77
Beziehungsmarketing
56
Relationship marketing
56
Advertising effects
55
Einzelhandel
43
Werbung
42
Advertising
40
Luxury goods
37
Luxusgüter
37
Emotion
36
Online retailing
34
Online-Handel
34
Social Web
30
Social web
30
Internet marketing
29
Online-Marketing
29
Customer satisfaction
27
Kundenzufriedenheit
27
Cultural identity
25
Kulturelle Identität
25
Market research
25
Theorie
24
Theory
24
Personality psychology
23
Persönlichkeitspsychologie
23
Marketing management
22
Marketingmanagement
22
Germany
21
Globalisierung
20
more ...
less ...
Online availability
All
Undetermined
199
Free
21
Type of publication
All
Article
498
Book / Working Paper
34
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Aufsatzsammlung
Book section
Conference paper
Reprint
Sammlung
Article in journal
404
Aufsatz im Buch
100
Collection of articles of several authors
36
Sammelwerk
36
Graue Literatur
15
Hochschulschrift
15
Non-commercial literature
15
Lehrbuch
14
Thesis
14
Collection of articles written by one author
13
Textbook
12
Arbeitspapier
9
Working Paper
9
Bibliografie enthalten
7
Bibliography included
7
Konferenzbeitrag
5
Konferenzschrift
5
Mehrbändiges Werk
3
Multi-volume publication
3
Bibliografie
2
Case study
2
Fallstudie
2
Systematic review
2
Übersichtsarbeit
2
Conference proceedings
1
Festschrift
1
more ...
less ...
Language
All
English
489
German
43
French
1
Author
All
Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Han, Heesup
114
Mattila, Anna S.
98
Gierl, Heribert
79
Lusk, Jayson L.
76
Khare, Arpita
69
Herrmann, Andreas
68
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
65
Sheth, Jagdish N.
65
Nayga, Rodolfo M.
62
Septianto, Felix
60
Jang, Soocheong
58
Bagozzi, Richard P.
57
Paul, Justin
56
Ko, Eunju
53
Hollebeek, Linda D.
51
Walsh, Gianfranco
50
Wiedmann, Klaus-Peter
50
Diamantopoulos, Adamantios
45
Kim, Jungkeun
45
Sharma, Piyush
45
Rajagopal
42
Thaichon, Park
42
Bang, Nguyen
41
Ko, Yong Jae
40
Bauer, Hans H.
39
Das, Gopal
39
Grunert, Klaus G.
39
Vrontis, Demetris
39
Melewar, T. C.
38
Rahman, Zillur
38
Wagner, Udo
38
Park, Jungkun
37
Thøgersen, John
37
more ...
less ...
Published in...
All
Journal of business research : JBR
47
Journal of retailing and consumer services
21
Legends in consumer behavior
12
The journal of brand management : an international journal
12
International journal of advertising : the quarterly review of marketing communications
10
Journal of promotion management : JPM
10
Marketing : ZFP ; journal of research and management
10
The international review of retail, distribution and consumer research
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of fashion marketing and management
9
Marketing theory
9
Marketing intelligence & planning
8
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Journal of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
Research in consumer behavior
6
European journal of marketing : EJM
5
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of retailing
5
Young consumers : insight and ideas for responsible marketers
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing letters : a journal of research in marketing
4
The journal of consumer marketing
4
Australasian marketing journal
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
International journal of retail and distribution management
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
532
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
8
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
9
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
10
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->