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~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
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Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Han, Heesup
116
Mattila, Anna S.
98
Huber, Frank
93
Grunert, Klaus G.
92
Bauer, Hans H.
86
Lusk, Jayson L.
84
Gierl, Heribert
81
Herrmann, Andreas
80
Wiedmann, Klaus-Peter
77
Usman, Osly
76
Sheth, Jagdish N.
75
Grewal, Dhruv
70
Dwivedi, Yogesh Kumar
69
Khare, Arpita
69
Sutter, Matthias
68
Bagozzi, Richard P.
67
Septianto, Felix
67
Nayga, Rodolfo M.
66
Wansink, Brian
66
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
60
Ko, Eunju
59
Jang, Soocheong
58
Chintagunta, Pradeep K.
56
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56
Janssen, Maarten C. W.
55
Warlop, Luk
54
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52
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Walter de Gruyter GmbH & Co. KG
1
William Davidson Institute <Ann Arbor, Mich.>
1
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Journal of business research : JBR
47
Journal of retailing and consumer services
21
Research in consumer behavior
18
Legends in consumer behavior
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of promotion management : JPM
10
Marketing : ZFP ; journal of research and management
10
The international review of retail, distribution and consumer research
10
Journal of fashion marketing and management
9
Marketing theory
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
SpringerLink / Bücher
6
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of retailing
5
Young consumers : insight and ideas for responsible marketers
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
Emerald insight
4
European journal of marketing : EJM
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of consumer behaviour : an international research review
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Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Routledge companions in business, management and accounting
4
The journal of consumer marketing
4
Australasian marketing journal
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
3
EconStor
1
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
8
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
9
Subskriptionen und Abomodelle für den Schweizer Handel
Rudolph, Thomas
;
Bischof, Severin Friedrich
;
Schürch, Sven
-
2019
Persistent link: https://www.econbiz.de/10012125252
Saved in:
10
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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