Narrow search
Showing 51 - 60 of 122
Cover Image
Action research methods in consumer culture
Ozanne, Julie L.; Anderson, Laurel - In: Marketing management : a cultural perspective, (pp. 279-292). 2012
Persistent link: https://www.econbiz.de/10009508087
Cover Image
Advertising and consumer culture in Old Shanghai
Belk, Russell W.; Zhao, Xin - In: Handbook of research on international advertising, (pp. 137-157). 2012
Persistent link: https://www.econbiz.de/10009513185
Cover Image
The motivational power of emotions and habits for the intention to adopt an electric car
Moons, Ingrid; Pelsmacker, Patrick de; Bont, Cees J. P. … - In: Macroeconomics and beyond : essays in honour of Wim Meeusen, (pp. 246-257). 2012
Persistent link: https://www.econbiz.de/10009488946
Cover Image
The influence of location-aware mobile marketing messages on consumers' buying behavior
Gröppel-Klein, Andrea; Broeckelmann, Philipp - In: Quantitative marketing and marketing management : …, (pp. 353-377). 2012
Persistent link: https://www.econbiz.de/10009621749
Cover Image
Markenstrategien aus der Sicht des Herstellers
Rudolph, Thomas; Zinkann, Reinhard Christian - In: Markenstrategien im Spannungsfeld Hersteller - Handel : …, (pp. 14-27). 2011
Persistent link: https://www.econbiz.de/10009009235
Cover Image
Globalising the idea that the "Customer is King" : the case of shopping centre internationalisation to Poland
Gröppel-Klein, Andrea; Germelmann, Claas Christian - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 611-628). 2011
Persistent link: https://www.econbiz.de/10009307544
Cover Image
Sensitizing principles and practices central to social change methodologies
Ozanne, Julie L.; Fischer, Eileen - In: Transformative consumer research for personal and …, (pp. 89-106). 2012
Persistent link: https://www.econbiz.de/10009259663
Cover Image
Origins, qualities, and envisionments of transformative consumer research
Mick, David Glen; Pettigrew, Simone; Pechmann, Cornelia; … - In: Transformative consumer research for personal and …, (pp. 3-24). 2012
Persistent link: https://www.econbiz.de/10009259666
Cover Image
The nature and effects of sharing in consumer behavior
Belk, Russell W.; Llamas, Rosa - In: Transformative consumer research for personal and …, (pp. 625-646). 2012
Persistent link: https://www.econbiz.de/10009260754
Cover Image
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde; Cauberghe, Verolien; Pelsmacker, … - In: The changing roles of advertising : [extended versions …, (pp. 203-212). 2013
Persistent link: https://www.econbiz.de/10009773034