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~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
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Consumer behavior analysis : (a) rational approach to consumer choice
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Cutting edge international research
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the quarterly review of marketing communications
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
SpringerLink / Bücher
2
The impact of theory on representations of the consumer and the marketing organisation
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Beyond sustainability
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Country of origin effect : looking back and moving forward
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer Experience : Forum Dienstleistungsmanagement
1
Das Discount-Phänomen : eine 360-Grad-Betrachtung
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
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E-business : state of the art of ICT based challenges and solutions
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Handbook of qualitative research methods in marketing
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing management : a cultural perspective
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Marktpsychologie
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
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The international review of retail, distribution and consumer research
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Verbraucherresilienz : Risikofaktoren, Vulnerabilitäten und Interventionen
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ECONIS (ZBW)
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1
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
2
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
3
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
4
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
Brand
worlds : a guide to creating holistic worlds of
brand
experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
6
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
7
Das Discount-Phänomen : eine 360-Grad-Betrachtung
Rudolph, Thomas
(
ed.
);
Schweizer, Markus
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10002850992
Saved in:
8
Länderberichte : [Niederlande, Österreich, Dänemark, Belgien, Vereinigtes Königreich, Republik Irland]
Rudolph, Thomas
;
Schröder, Thomas
- In:
Das Discount-Phänomen : eine 360-Grad-Betrachtung
,
(pp. 219-306)
.
2006
Persistent link: https://www.econbiz.de/10003330000
Saved in:
9
Brand
placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
10
30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
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