//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Diller, Hermann"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Martínez-López, Francisco J."
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 23 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
483
Brand management
102
Markenführung
102
Brand image
71
Markenimage
71
Brand
63
Markenartikel
62
Beziehungsmarketing
57
Relationship marketing
57
Einzelhandel
48
Retail trade
48
Advertising effects
40
Werbewirkung
40
Online retailing
38
Online-Handel
38
Luxury goods
37
Luxusgüter
37
Emotion
36
Social Web
33
Social web
33
Advertising
29
Werbung
29
Customer satisfaction
28
Kundenzufriedenheit
28
Internet marketing
27
Online-Marketing
27
Cultural identity
24
Kulturelle Identität
24
Marketing management
24
Marketingmanagement
24
Germany
23
Market research
21
Theorie
21
Theory
21
Welt
21
World
21
Personality psychology
20
more ...
less ...
Online availability
All
Undetermined
189
Free
19
Type of publication
All
Article
451
Book / Working Paper
37
Type of publication (narrower categories)
All
Article in journal
Aufsatzsammlung
Book section
Collection of articles of several authors
Conference paper
Reprint
Aufsatz in Zeitschrift
386
Aufsatz im Buch
73
Sammelwerk
37
Konferenzschrift
13
Collection of articles written by one author
12
Sammlung
12
Hochschulschrift
9
Graue Literatur
8
Non-commercial literature
8
Thesis
8
Arbeitspapier
6
Konferenzbeitrag
6
Lehrbuch
6
Textbook
6
Working Paper
6
Bibliografie enthalten
4
Bibliography included
4
Mehrbändiges Werk
3
Multi-volume publication
3
Conference proceedings
2
Bibliografie
1
Case study
1
Fallstudie
1
Festschrift
1
Interview
1
more ...
less ...
Language
All
English
457
German
31
French
1
Author
All
Belk, Russell W.
Diller, Hermann
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Martínez-López, Francisco J.
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Han, Heesup
114
Mattila, Anna S.
97
Gierl, Heribert
77
Lusk, Jayson L.
76
Khare, Arpita
69
Herrmann, Andreas
67
Dwivedi, Yogesh Kumar
64
Grewal, Dhruv
64
Nayga, Rodolfo M.
62
Ko, Eunju
59
Septianto, Felix
59
Bagozzi, Richard P.
58
Paul, Justin
58
Jang, Soocheong
57
Sheth, Jagdish N.
57
Choi, Tsan-Ming
54
Walsh, Gianfranco
50
Hollebeek, Linda D.
49
Wiedmann, Klaus-Peter
49
Diamantopoulos, Adamantios
45
Kim, Jungkeun
45
Sharma, Piyush
44
Rajagopal
41
Thaichon, Park
41
Bang, Nguyen
40
Grunert, Klaus G.
40
Das, Gopal
39
Ko, Yong Jae
39
Vrontis, Demetris
38
Eisend, Martin
37
Guido, Gianluigi
37
Park, Jungkun
37
Thøgersen, John
37
Verhoef, Peter C.
37
more ...
less ...
Institution
All
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Gesellschaft für Innovatives Marketing
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
Published in...
All
Journal of business research : JBR
48
Journal of retailing and consumer services
27
Legends in consumer behavior
11
Journal of promotion management : JPM
10
The international review of retail, distribution and consumer research
10
Journal of fashion marketing and management
9
Marketing theory
9
Journal of marketing management : MM
8
Marketing intelligence & planning
8
Research in consumer behavior
8
The journal of brand management : an international journal
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of organizational behavior management
6
Journal of retailing
6
International journal of consumer studies
5
International journal of retail & distribution management
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Marketing : ZFP ; journal of research and management
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The journal of consumer marketing
4
Australasian marketing journal
3
Handbook of strategic e-business management
3
International journal of business environment : IJBE
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail and distribution management
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Routledge companions in business, management and accounting
3
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
488
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
8
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
9
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
10
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->