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~person:"Belk, Russell W."
~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Product Placement"
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Konsumentenverhalten
Product Placement
Consumer behaviour
296
Brand management
60
Markenführung
60
Brand image
48
Markenimage
48
Social Web
37
Social web
37
Advertising effects
35
Werbewirkung
35
Beziehungsmarketing
34
Relationship marketing
34
Internet marketing
31
Online-Marketing
31
Brand
28
Markenartikel
27
Advertising
24
Viral marketing
24
Virales Marketing
24
Werbung
24
Emotion
21
Innovation adoption
21
Innovationsakzeptanz
21
Customer satisfaction
17
Kundenzufriedenheit
17
Online retailing
16
Online-Handel
16
Personality psychology
16
Persönlichkeitspsychologie
16
Theorie
15
Theory
15
Welt
14
World
14
Dienstleistungsqualität
12
Einzelhandel
12
Marketing management
12
Marketingmanagement
12
Retail trade
12
Service quality
12
Verbraucherverhalten
12
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Online availability
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Undetermined
151
Free
16
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Article
247
Book / Working Paper
50
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Article in journal
223
Aufsatz in Zeitschrift
223
Aufsatz im Buch
27
Book section
27
Collection of articles of several authors
22
Sammelwerk
22
Collection of articles written by one author
11
Sammlung
11
Arbeitspapier
4
Aufsatzsammlung
4
Graue Literatur
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Non-commercial literature
4
Working Paper
4
Konferenzschrift
3
Conference paper
2
Konferenzbeitrag
2
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2
Reprint
2
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2
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Language
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English
296
French
1
Author
All
Belk, Russell W.
Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
115
Mattila, Anna S.
96
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Wansink, Brian
63
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Thøgersen, John
51
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
49
Vermeulen, Frederic
49
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Institution
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American Marketing Association
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
IGI Global
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer International Publishing
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
William Davidson Institute <Ann Arbor, Mich.>
1
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Published in...
All
Journal of retailing and consumer services
19
Journal of business research : JBR
18
Research in consumer behavior
17
Legends in consumer behavior
11
International journal of Indian culture and business management
7
Journal of promotion management : innovations in planning and applied research
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
The marketing review
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Psychology & marketing
5
Emerald insight
4
Information systems management
4
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing theory
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
International marketing review
3
Journal of consumer behaviour : an international research review
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Technological forecasting & social change : an international journal
3
The Routledge companion to identity and consumption
3
The journal of product & brand management
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of consumer behaviour
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
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Source
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ECONIS (ZBW)
297
Showing
1
-
10
of
297
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date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
5
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
6
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana
;
Belk, Russell W.
;
Gressel, Justin
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
Saved in:
7
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
8
Examining the role of consumer motivations to use voice assistants for
fashion
shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
9
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
10
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
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