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~person:"Belk, Russell W."
~person:"Elliott, Richard"
~person:"Foxall, Gordon R."
~person:"Indrawati"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
27
Brand
8
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8
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7
Marketing theory
5
Marketingtheorie
5
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4
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4
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3
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27
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Belk, Russell W.
Elliott, Richard
Foxall, Gordon R.
Indrawati
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Keller, Kevin Lane
7
Herrmann, Andreas
6
Stobart, Jon
6
Bauer, Hans H.
5
Krafft, Manfred
5
Reisch, Lucia A.
5
Sheth, Jagdish N.
5
Warde, Alan
5
Aaker, Jennifer
4
Dixit, Saurabh Kumar
4
Hill, Ronald Paul
4
Hippner, Hajo
4
Khosrowpour, Mehdi
4
Ritch, Elaine L.
4
Schmitt, Bernd
4
Tadajewski, Mark
4
Wiedmann, Klaus-Peter
4
Wilde, Klaus D.
4
Baumgarth, Carsten
3
Becker-Leifhold, Carolin
3
Burghartz, Pia Teresa
3
Cova, Bernard
3
Dewi, Miranti Kartika
3
Dobscha, Susan
3
Drolet, Aimee Leigh
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Esteban-Millat, Irene
3
Fournier, Susan
3
Gardetti, Miguel Angel
3
Gijón, Covadonga
3
Gitaharie, Beta Yulianita
3
Handayani, Dwini
3
Heuer, Mark
3
Hübner, Renate
3
Ion, Raluca Andreea
3
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Cross-cultural and critical perspectives on brands
3
Routledge companions in business, management and accounting
3
The impact of theory on representations of the consumer and the marketing organisation
3
Critical perspectives on business and management
2
International journal of advertising : the quarterly review of marketing communications
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
The evolution of brands : from signals of quality to storehouses of trust
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
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1
The effect of social media communication on
brand
awareness and perceived quality
Indrawati
;
Ardhana, W.
;
Castanha, J.
- In:
Digital economy for customer benefit and business …
,
(pp. 85-90)
.
2020
Persistent link: https://www.econbiz.de/10012228162
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Peer pressure and poverty : exploring
fashion
brands and consumption symbolism among children of the "British poor"
Elliott, Richard
;
Leonard, Clare
-
2009
Persistent link: https://www.econbiz.de/10003785641
Saved in:
4
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
5
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
6
The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
Saved in:
7
Fashion
involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
Saved in:
8
Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R.
-
2016
Persistent link: https://www.econbiz.de/10011522666
Saved in:
9
Consumer culture theory
Özçaglar-Toulouse, Nil
(
ed.
);
Rinallo, Russell
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011586593
Saved in:
10
The Routledge companion to consumer behavior analysis
Foxall, Gordon R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011341154
Saved in:
1
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