Similar Search Results

Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

Persistent link: https://www.econbiz.de/10011687876

Peer pressure and poverty : exploring fashion brands and consumption symbolism among children of the "British poor"

Elliott, Richard; Leonard, Clare - 2009

Persistent link: https://www.econbiz.de/10003785641

The behavioral economics of brand choice

Foxall, Gordon R.; Oliveira-Castro, Jorge M.; James, … - 2007

Persistent link: https://www.econbiz.de/10003460750

Cross-cultural and critical perspectives on brands

Elliott, Richard (contributor) - 2009

Persistent link: https://www.econbiz.de/10003784485

The nature of trust in brands : a psychosocial model

Elliott, Richard; Yannopoulou, Natalia - 2009

Persistent link: https://www.econbiz.de/10003784503

Fashion involvement, self-monitoring and the meaning of brands

Auty, Susan; Elliott, Richard - 2009

Persistent link: https://www.econbiz.de/10003784580

Perspectives on consumer choice : from behavior to action, from action to agency

Foxall, Gordon R. - 2016

Persistent link: https://www.econbiz.de/10011522666

Consumer culture theory

Özçaglar-Toulouse, Nil (ed.); Rinallo, Russell (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011586593

The Routledge companion to consumer behavior analysis

Foxall, Gordon R. (ed.) - 2016

Persistent link: https://www.econbiz.de/10011341154

Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies

Khosrowpour, Mehdi (contributor) - 2009

This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.

Persistent link: https://www.econbiz.de/10011725921