//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Kim, Jungkeun"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 23 applied filters
Year of publication
From:
To:
Subject
All
Experiment
Konsumentenverhalten
Markenführung
Marktforschung
Mode
Werbewirkung
Consumer behaviour
500
Brand management
98
Brand image
77
Markenimage
77
Brand
60
Markenartikel
58
Beziehungsmarketing
55
Relationship marketing
55
Advertising effects
45
Einzelhandel
43
Retail trade
43
Luxury goods
40
Luxusgüter
40
Emotion
37
Online retailing
35
Online-Handel
35
Advertising
32
Werbung
32
Social Web
30
Social web
30
Customer satisfaction
28
Internet marketing
28
Kundenzufriedenheit
28
Online-Marketing
28
Cultural identity
24
Kulturelle Identität
24
Personality psychology
21
Persönlichkeitspsychologie
21
Globalisierung
20
Holiday behaviour
20
Theorie
20
Theory
20
Urlaubsverhalten
20
Coronavirus
19
Marketing management
19
Marketingmanagement
19
more ...
less ...
Online availability
All
Undetermined
213
Free
24
Type of publication
All
Article
480
Book / Working Paper
29
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Aufsatzsammlung
Book section
Conference paper
Reprint
Sammlung
Article in journal
414
Aufsatz im Buch
72
Collection of articles of several authors
32
Sammelwerk
32
Collection of articles written by one author
12
Graue Literatur
11
Lehrbuch
11
Non-commercial literature
11
Hochschulschrift
10
Textbook
10
Thesis
10
Arbeitspapier
8
Working Paper
8
Bibliografie enthalten
7
Bibliography included
7
Konferenzbeitrag
5
Konferenzschrift
4
Mehrbändiges Werk
3
Multi-volume publication
3
Bibliografie
2
Case study
2
Fallstudie
2
Festschrift
1
more ...
less ...
Language
All
English
474
German
35
French
1
Author
All
Belk, Russell W.
Foxall, Gordon R.
Gröppel-Klein, Andrea
Kim, Jungkeun
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Han, Heesup
114
Mattila, Anna S.
98
Gierl, Heribert
78
Lusk, Jayson L.
76
Khare, Arpita
69
Herrmann, Andreas
66
Dwivedi, Yogesh Kumar
65
Sheth, Jagdish N.
65
Grewal, Dhruv
64
Nayga, Rodolfo M.
62
Ko, Eunju
60
Septianto, Felix
60
Paul, Justin
59
Jang, Soocheong
58
Bagozzi, Richard P.
57
Choi, Tsan-Ming
53
Hollebeek, Linda D.
51
Walsh, Gianfranco
50
Wiedmann, Klaus-Peter
50
Diamantopoulos, Adamantios
45
Sharma, Piyush
45
Rajagopal
42
Thaichon, Park
42
Bang, Nguyen
41
Ko, Yong Jae
40
Bauer, Hans H.
39
Das, Gopal
39
Grunert, Klaus G.
39
Vrontis, Demetris
39
Melewar, T. C.
38
Rahman, Zillur
38
Wagner, Udo
38
Park, Jungkun
37
more ...
less ...
Published in...
All
Journal of business research : JBR
48
Journal of retailing and consumer services
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Legends in consumer behavior
11
Psychology & marketing
11
Journal of fashion marketing and management
10
Journal of promotion management : JPM
10
Marketing : ZFP ; journal of research and management
10
The international review of retail, distribution and consumer research
10
Marketing theory
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
Research in consumer behavior
6
Australasian marketing journal
5
European journal of marketing : EJM
5
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Journal of retailing
5
Marketing letters : a journal of research in marketing
5
Young consumers : insight and ideas for responsible marketers
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
International journal of retail & distribution management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of travel and tourism marketing
4
The journal of consumer marketing
4
European journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
509
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
The impact of different price promotions on customer retention
Kim, Jungkeun
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 95-102
Persistent link: https://www.econbiz.de/10011980803
Saved in:
7
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
8
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
9
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
10
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->