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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~person:"Terlutter, Ralf"
~person:"Wiedmann, Klaus-Peter"
~source:"econis"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Verbraucherforschung"
~subject:"Werbewirkung"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
~type_genre:"Sammlung"
~type_genre:"Textbook"
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Experiment
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Consumer behaviour
149
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29
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Belk, Russell W.
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Terlutter, Ralf
Wiedmann, Klaus-Peter
Sheth, Jagdish N.
53
Bauer, Hans H.
52
Sutter, Matthias
41
Janssen, Maarten C. W.
38
Rock, Bram de
36
Cherchye, Laurens
34
Moraga-González, José Luis
28
Spiller, Achim
27
Chandon, Pierre
23
Vermeulen, Frederic
23
Blundell, Richard W.
21
Franses, Philip Hans
21
Stavins, Joanna
21
Inderst, Roman
20
Dräger, Lena
19
Grunert, Klaus G.
19
Huber, Frank
19
Weinberg, Peter
19
Holbrook, Morris B.
18
Kerschbamer, Rudolf
18
Scherhorn, Gerhard
18
Schuh, Scott
18
Shy, Oz
18
Solomon, Michael R.
18
Wildenbeest, Matthijs R.
18
Zhou, Jidong
18
Burmann, Christoph
17
Esch, Franz-Rudolf
17
Hildebrandt, Lutz
17
Reisch, Lucia A.
17
Seiler, Stephan
17
Vandenbussche, Hylke
17
Agarwal, Sumit
16
Dellaert, Benedict G. C.
16
Falk, Armin
16
Helm, Roland
16
Herrmann, Andreas
16
Jappelli, Tullio
16
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Verlag Franz Vahlen
2
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1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
William Davidson Institute <Ann Arbor, Mich.>
1
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Legends in consumer behavior
11
Consumer behavior analysis : (a) rational approach to consumer choice
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Beyond sustainability
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Cutting edge international research
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the quarterly review of marketing communications
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
Luxury marketing : a challenge for theory and practice
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
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ECONIS (ZBW)
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1
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
2
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
3
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
5
When Xmas wishes are brands : wishing behavior of children
Waiguny, Martin K. J.
;
Pevny, Alexandra
;
Terlutter, Ralf
- In:
Current insights and future trends : [extended versions …
,
(pp. 303-319)
.
2012
Persistent link: https://www.econbiz.de/10009748090
Saved in:
6
The perceived value of
brand
heritage and
brand
luxury : managing the effect on
brand
strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
7
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
8
Lebenslange Markenbindung
Gröppel-Klein, Andrea
- In:
Wie lassen sich Marken im demographischen Wandel …
,
(pp. 59-72)
.
2008
Persistent link: https://www.econbiz.de/10003748943
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9
Brand
worlds : a guide to creating holistic worlds of
brand
experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
10
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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