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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Hippner, Hajo"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Wilde, Klaus D."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
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Value brands : cheap or trendy...
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Subject
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
458
Brand management
94
Markenführung
94
Brand image
74
Markenimage
74
Brand
55
Markenartikel
55
Beziehungsmarketing
45
Relationship marketing
45
Luxury goods
43
Luxusgüter
43
Emotion
39
Advertising effects
38
Werbewirkung
38
Theorie
29
Theory
29
Social Web
28
Social web
28
Advertising
27
Werbung
27
Cultural identity
25
Kulturelle Identität
25
Verbraucherverhalten
25
Welt
25
World
25
Internet marketing
24
Marketing management
24
Marketingmanagement
24
Online-Marketing
24
Customer satisfaction
21
Kundenzufriedenheit
21
Market research
21
Personality psychology
20
Persönlichkeitspsychologie
20
Globalisierung
19
Viral marketing
19
Virales Marketing
19
Online retailing
18
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Online availability
All
Undetermined
179
Free
28
Type of publication
All
Article
373
Book / Working Paper
87
Type of publication (narrower categories)
All
Article in journal
325
Aufsatz in Zeitschrift
325
Aufsatz im Buch
52
Book section
52
Collection of articles of several authors
35
Sammelwerk
35
Aufsatzsammlung
11
Collection of articles written by one author
11
Sammlung
11
Reprint
9
Arbeitspapier
4
Graue Literatur
4
Handbook
4
Handbuch
4
Lehrbuch
4
Non-commercial literature
4
Textbook
4
Working Paper
4
Konferenzschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Conference paper
2
Konferenzbeitrag
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
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Language
All
English
451
German
8
French
1
Author
All
Belk, Russell W.
Foxall, Gordon R.
Hippner, Hajo
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Wilde, Klaus D.
Han, Heesup
116
Mattila, Anna S.
99
Grunert, Klaus G.
92
Lusk, Jayson L.
84
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Sheth, Jagdish N.
76
Usman, Osly
76
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Septianto, Felix
67
Nayga, Rodolfo M.
66
Agarwal, Sumit
65
Ko, Eunju
63
Paul, Justin
63
Wansink, Brian
63
Stavins, Joanna
62
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
55
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Thøgersen, John
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
50
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Institution
All
American Marketing Association
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
William Davidson Institute <Ann Arbor, Mich.>
1
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Published in...
All
Journal of business research : JBR
44
Research in consumer behavior
18
Journal of retailing and consumer services
17
Legends in consumer behavior
11
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing theory
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
Emerald insight
4
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Routledge companions in business, management and accounting
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
The service industries journal
3
Transformative consumer research for personal and collective well-being
3
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Source
All
ECONIS (ZBW)
Showing
1
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10
of
460
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date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
8
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
9
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana
;
Belk, Russell W.
;
Gressel, Justin
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
Saved in:
10
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
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